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Topic: Facebook

Facebook Is Shutting Down Its Desktop-Based Ad Retargeting Exchange

Social platform redirecting advertisers to mobile

Facebook is shutting down Facebook Exchange and moving advertisers to newer products in a coordinated effort to focus more heavily on the social network's mobile-first advertising products. Per Facebook's vp of…

Kohl's Sent a Star Wars Treasure Trove to the Woman Behind the Megaviral Chewbacca Video

With 101 million views, it's Facebook Live's top clip ever

These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming. But Kohl's showed it was up for…

Vincent Gallo Sues Facebook for Not Removing a Profile Allegedly Run by a Pervy Impersonator

Buffalo 66 star looks to protect his brand

Vincent Gallo has filed a lawsuit against Facebook, alleging that the company hasn't granted his request to remove a profile that the indie film actor says was created by someone…

Why Facebook's Lovely New VR Film, Shot in Grand Central, Is So Unlike Most 360° Videos

Inside the making of 'Here and Now'

In the infancy of virtual reality, two opposing extremes of 360° films have tended to dominate the brand space. On the one hand, you have your epic visual extravaganzas, including…

BuzzFeed's Facebook Live Interview With President Obama Suffers a Bad Streaming Failure

Shines light on YouTube's skills

BuzzFeed landed the biggest "get" for a Facebook Live interview in the young channel's history by nabbing a sit-down with President Barack Obama. Yet less than two minutes into the…

Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

Instant Articles also gets video ads

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites…

The Wall Street Journal's Social Vendor Says Facebook Is Not Suppressing Conservative News

SocialFlow offers data-minded rebuttal

Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last…

NowThis to Launch Education Series With Actress Allison Williams

Hires former MTV CMO as first marketing chief

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian…

YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature

Test run competes with social sites like Facebook

Not to be outdone by Facebook, Snapchat and Amazon, YouTube wants to help people share videos through social media. Wired reports the video site is testing a feature that will do just that…

Here Are the 10 Most-Viewed 360-Degree Facebook Videos by Brands

NatGeo is nailing it (again)

Facebook's 360-degree videos have been around for about eight months, and marketers have been diving into the medium ever since. And today, the social giant released the top 10 performing videos…

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