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Topic: Facebook

Sour Jacks' Mobile Ads Steer Movie Fans to Outdoor Summer Screening CPG brand bets on location-based Facebook promos

Over the past week, Sour Jacks has been running Facebook mobile ads in New York to pinpoint consumers who are going to the Hudson River Park’s River Flicks summer movie…

July 30, 2014, 5:08 PM EDT

Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion CPG and automotive jump aboard

Twitter and Facebook are killing it with mobile ad sales right now chiefly because they are expanding their customer base from smaller direct-response and app-install players to big brands, according…

July 30, 2014, 4:16 PM EDT

Twitter Is Considering Any Change That Will Convert Visitors to Logged-In Users Even filtering tweets

Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves. This is the biggest challenge facing CEO Dick…

July 29, 2014, 7:20 PM EDT

How Are Social Networks Evolving? Join Us for #AdweekChat to Weigh In With Experts Twitter chat begins at 2 p.m. Eastern today

Sometimes it can feel like the world of social media marketing has grown stagnant, with Facebook holding the throne since 2008 and Twitter long dominating real-time discussion. But as Adweek staff…

July 29, 2014, 4:24 PM EDT

Is Facebook's Bolt Teaser the Start of App Ads on Instagram? Analyst says installs are 'inevitable'

Facebook's teasing of Bolt, a new app on Instagram, could mean that a new photo-sharing app is in the works, a new ad product is coming to Instagram or both. When…

July 28, 2014, 3:05 PM EDT

Oculus Rift Takes Center Stage at Comic-Con Fantasy-based virtual reality

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the…

July 25, 2014, 10:22 AM EDT

LinkedIn Ads Can Be Tested and Targeted Like Never Before Direct Sponsored Content give brands new flexibility

LinkedIn advertising is growing up. The company officially launched Direct Sponsored Content today, a sign of maturity that has brands and agencies ready to invest more in the platform. Direct Sponsored…

July 24, 2014, 6:16 PM EDT

Ad Prices at Facebook More Than Doubled Last Quarter Brands compete to be seen

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed…

July 23, 2014, 8:02 PM EDT

Facebook's Q2 Ad Revenue Was Nearly $2.7 Billion Up 67% year over year

Facebook's advertising revenue increased 67 percent year-over-year in the second quarter, totaling $2.68 billion. That figure is up some $410 million compared to the social giant's Q1 earnings, though its…

July 23, 2014, 5:09 PM EDT

Pinterest Hires the Man Behind Axe Marketing at Unilever David Rubin will drive brand efforts

Pinterest has a new advocate, David Rubin, who was a vp at Unilever in charge of marketing hair care products. At Pinterest, he's the new head of brand, working with…

July 22, 2014, 3:32 PM EDT

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