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Topic: Facebook

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

It involves 16 different social platforms

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads…

Facebook Thinks Shoppers Will Use Their Phones More Than Ever This Holiday Season

Millennials are driving the trend

If last year's holiday shopping habits were any sign of things to come, marketers planning their holiday budgets might want to prepare for more mobile advertising and shopping than ever…

Trolli's Facebook Messenger Bot Is a Mobile Tamagotchi Made for Millennials

It rewards participation with candy

Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to…

Selena Gomez's Social Media Posts Are Evidently Worth $550,000 Apiece

Women rule Facebook, Twitter and Instagram

Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D'Marie Analytics,…

Facebook Is Launching New App-Install Ads to Help Developers Find Audiences

14 actions that signal a good fit

Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about…

Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook

Cropped clips increase completion rates by 67%

Last week, Wendy's and agency VML launched a campaign spoofing the explosion of food videos that have popped up in Facebook newsfeeds in the past year. Like the popular videos…

Why Retro Subjects Like Bob Ross Are Making a Comeback on Instagram

Where nostalgia reigns supreme

Instagram has long been the go-to app for millennials to upload nostalgic, old photos (as well as hosting the popular #TBT hashtag) and it's also helping reboot retro franchises. When Netflix…

Twitter's New 'Recommended Video' Feature Gets First Big Test During National Shooting Coverage

Underscores growing importance of social video

Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five…

Wendy's Summer Campaign Plays Off the Boom in Recipe Videos—but With a Twist

Taking a cue from popular Facebook clips

Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough…

As Publisher Reach on Facebook Goes Down, Video Is Going Way Up

SocialFlow data shows surprising growth

Even as Facebook plans on de-emphasizing publisher-posted content in users' news feeds in favor of posts from friends and family, video seems to be on the way up. According to data compiled…

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