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Topic: Facebook

Facebook Is Teaming With DigitasLBi to Create a Brand-Friendly Live Morning Show

Videos will offer weather reports, workouts and recipes

Facebook made waves at DigitasLBi's presentation during the Digital Content NewFronts today without even taking stage. The ad agency unveiled a program called Rise and Shine, a livestreamed morning "feed show"…

Why Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own

Could rival YouTube's buzzy Brandcast

Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it…

Hillary Clinton's New Anti-Trump Ad Lets His Own Party Do All the Trash Talking

Making the most of a contentious GOP primary

Hillary Clinton's newest ad, published to her campaign's Facebook and Twitter accounts today, is packed with negative comments about Donald Trump—yet Clinton herself never has to say a word. The ad…

Instagram Is Now Letting Marketers Use Videos in Its Swipeable Carousel Ads

Airbnb, Taco Bell and IBM among launch partners

Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos—or a combination of videos and photos—for users to swipe through. Launch partners include Airbnb, Taco Bell, Hollister,…

Creatives Turn Smartphones Into Interactive Books During Facebook Hackathon

Event provides hands-on experience with social network

Hackathons have long been a staple of Facebook's Silicon Valley culture, and they're increasingly becoming part of the agency world, which is why the social network wants to create them…

BuzzFeed Is Now Getting 7 Billion Content Views a Month

'Tasty' network already up to 360 million

Despite a stage overloaded with emojis, BuzzFeed's NewFronts presentation was refreshingly simple and free of the bells and whistles buyers are likely to be inundated with over the next two weeks. BuzzFeed's…

Snapchatters Are Now Watching 10 Billion Videos Every Day

War between red-hot app and Facebook heats up

Snapchat is officially part of the 10 billion club. Today, Bloomberg reported that 10 billion videos are now viewed each day on the ephemeral photo- and video-sharing app, up from…

Instagram's App-Based Ad Revenue Is Being Fueled by Money From Startups

45 percent of advertisers received VC funding in past year

Two years ago, Instagram CEO Kevin Systrom was notorious for personally vetting each and every advertisement that ran on his photo-sharing app. Boy, have times changed. Since opening up a…

Facebook Partners With 3 Companies to Improve Its Verification of Ad Metrics

Social media platform increases transparency

In an effort to improve transparency and maintain marketers' trust, Facebook is expanding its third-party verification program related to viewability and attention metrics for ads. In a blog post published today,…

YouTube Takes On Facebook With 360-Degree Livestreaming for Brands and Creators

T-Mobile sponsors the first stream

                   The battle for live video is heating up, and YouTube doesn't want to be left behind. On Monday, the Google-owned platform unveiled a feature that lets…

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