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Topic: Facebook

Facebook Is Now Offering Automatic Captions for Brands Silently Playing Videos

Each second of attention has a huge impact on brand recall

Closed captioning will now be brought to you by Facebook. Starting today, the Menlo Park-based company will begin offering two lines of automated captions in branded videos for free. The addition…

How Zoolander 2’s Kyle Mooney Got Addicted to an Old MTV Reality Show

And what the SNL cast member watches on YouTube

Specs Age 31 Claim to fame Saturday Night Live cast member; appears in the upcoming Zoolander 2 (in theaters Feb. 12) Base New York Instagram @kylemooney Adweek: What's the first information you consume in the…

Here Are the Ads That Won The Super Bowl on Facebook

Overall engagement down from last year

While Facebook had a rough night with its Sports Stadium feature, brands on the 1.5 billion user-strong social network still scored during the Big Game, with Hyundai leading the way. The…

Why Marketing for the Year In Which We Actually Live Is a Game Changer

Your message must meet consumers on mobile with video

There's a discussion I want to have with the entire marketing world. Agencies, clients, everyone. This discussion is too important to leave anyone out of it. What I want to talk…

Facebook's Sports Stadium Is Having a Rough Super Bowl

And users are airing frustrations on Twitter

The Carolina Panthers are down 13-7 at halftime of Super Bowl 50, but Facebook might have had a worse first half. The social giant launched Sports Stadium a couple weeks ago…

These Brands Have Won the Most TV Exposure Heading Into Super Bowl Weekend

Avocados From Mexico, Hyundai snagging free airtime

Brands paying the big bucks for Super Bowl ads this weekend might be pleased with how much free airtime they've received on local TV in the week leading up to…

Why People Choose to Shop—or Not to Shop—on Their Phones

Study shows what’s working in mobile commerce and what isn’t

Mobile shopping isn't going anywhere this year. More than 60 percent of omnichannel shoppers said they plan to start making purchases using mobile devices or will do so even more in…

Sports Illustrated's First Comprehensive App Has a Feature That Could Boost Video Views

Watch a clip while browsing other content

Sports Illustrated has been around for 62 years, but it's a newbie when it comes to mobile. Though the longstanding sports brand has launched a few specific apps for its Kids…

Snapchat Runs Its First App-Install Ad, and It’s for Mobile Game Cookie Jam

Format could be a huge money-maker like it is for Facebook

Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting…

How Butterfinger's Super Bowl Campaign Is Perfecting the Art of Facebook Autoplay Videos

Getting users to slow their scroll

Facebook's autoplay videos give marketers big viewership numbers to boast about, but they also pose a creative challenge: How do you grab someone's attention with a muted clip, enough to make…

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