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Topic: Facebook video

This Ad Campaign Starts With Cool Cinemagraphs on Instagram, Then Follows Up on Facebook

Stuart Weitzman puts the latest marketing tools to the test

Instagram and Facebook are more entwined than ever, especially for advertisers, who now have a potentially powerful new marketing strategy—using video ads on one to drive sales on the other.…

Top 10 Branded Video Chart: Ad Council's Moving PSA Gets 30 Million YouTube Views in Five Days

Video took off on YouTube after initial promotion by Upworthy

The Ad Council and R/GA's "Love Has No Labels" spot last week not only got people to feel all the feels, but also racked up a lot of YouTube views…

Top 10 Branded Video Chart: Facebook and YouTube Square Off in New Weekly Chart

Each requires different tactics and creative

Welcome to Adweek's revamped top 10 branded video chart, which tracks the biggest moves in online video every week. For those of you who have followed the weekly chart, the biggest…

What This Online News Program Learned From Making a Facebook-First Show

Why The Young Turks is focusing on the platform

The Young Turks is one of YouTube's top online news networks, with more than 1.7 billion lifetime views. Now, it believes it can crack the news formula for Facebook videos,…

These Fashion Week Designers Created Dazzling Facebook Videos As Well As Clothes

Lesson: show more runway, less backstage

With Facebook beefing up its video capabilities, fashion brands cranked out a mix of short and long clips for New York Fashion Week. Exclusive data from Socialbakers tracked video activity across all…

JCPenney's 4 Cent Video Ads on Twitter Could Threaten YouTube's Longtime Dominance

Retailer shows how social is changing

JCPenney says Twitter was behind its most successful social program—not Facebook or YouTube—and credited the platform's new video creation and viewing capabilities. The retailer only paid 4 cents for every…

Here Is the Captivating Ad Format Facebook Hopes Will Wow Its Users

Subtly animated cinemagraphs are practically hypnotic

What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your…

65% of Facebook's Video Views Are Now on Mobile Devices

New stats underscore the network's threat to YouTube

Sixty-five percent of global Facebook video views occur on mobile devices, according to the social media giant, which revealed a handful of stats today. "Consumers use their mobile devices to view…

Kate Spade Wins at Pre-Roll by Letting Anna Kendrick Be Anna Kendrick

Holiday campaign thrives on bite-size versions of 'Waiting Game'

Even with the buzz around this year's glossy, over-the-top holiday advertising, sometimes the simple stuff works best—at least that's what Kate Spade thinks about its new campaign with Anna Kendrick. Last…

Facebook Is Going to Present at the 2015 NewFronts

Could this mark a shift into original programming for the social network?

Facebook will be making its Digital Content NewFronts debut in May 2015, mutiple sources close to the situation have told Adweek. Not much is known about what CEO Mark Zuckerberg's team…

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