Topic: Facebook video ads

Facebook to Expand Ad Video Metrics

Brands can learn who is watching and for how long

Brands will be getting more insight into how many times their ads are viewed on Facebook, the social network announced on Monday.    "People are spending more and more time watching videos…

Facebook Reveals 'Premium' Autoplay Video Ads

Wide array of brands on board for late April release

Those Facebook autoplay video ads—well, call them Premium Video Ads. That’s what the social network just announced it would label the long-anticipated marketing tool that delivers video right into users’…

Ugliest Facebook Redesign Test Ever?

Some users see boring new look while others get dynamic upgrade

Here’s a tale of two Facebook pages. One page features the latest look from the social network—a dynamic redesign. The other is perhaps the most boring version of the website…

Weather Channel Video Ad Autoplays on Twitter

Violates rules on cards program

The Weather Channel is delivering autoplay video ads on Twitter, but they appear to be breaking the rules.  A promoted tweet featured autoplay video from The Weather Channel --against the rules. Today,…

Facebook Video Ads Could Bite Into Twitter's Social TV Dominance

Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the…

Facebook Plays Favorites With Autoplay Video Feature

Early look at test profile reveals platform's priorities

Experimenting with new ways to display video in the News Feed, Facebook is also apparently playing favorites in deciding what content gets enhanced features like autoplay. A sneak peek at the…

Facebook Autoplay Videos Come to Mobile, but No Ads Yet

News feed feature launches Friday

Select Facebook mobile users tomorrow will see the first autoplay videos in their news feeds, the digital giant has revealed. Advertisers cannot employ the feature for the time being, but…