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Topic: facebook messenger

How eBay Crafts Its Social Ads to Target Both Geeky Guys and Fashionistas

It involves 16 different social platforms

Over the past few years, it's become increasingly hard for social marketers to pick which sites and platforms are worth their time and investment and which ones are passing fads…

Trolli's Facebook Messenger Bot Is a Mobile Tamagotchi Made for Millennials

It rewards participation with candy

Is the future of marketing to teens automated? Today candy brand Trolli is launching a Facebook Messenger chatbot that it hopes will open up a new way to talk to…

Facebook Is Testing Secret Conversations Feature for Self-Destroying Messages

End-to-end encryption will give users more privacy

In a move taken straight from Mission: Impossible—or straight from Snapchat—Facebook has begun testing a way for Messenger users to send encrypted conversations that disappear after a certain period of time. In…

American Express Is the First Financial Institution to Make a Facebook Messenger Bot

Will help card members keep tabs on purchases

Add American Express to the growing list of brands planning for a bot-driven future. Since the F8 Developer Conference in April, big brands like 1-800-Flowers and the NBA have been working…

Mondelez Is Pouring More Money Into Facebook to Create Chatbots and Better Ads

Makes 'significantly larger' investment than in 2015

Soon, you may be able to buy Oreo cookies through a Facebook Messenger bot. Today, Mondelez—the maker of Oreo, Cadbury and Trident gum—re-upped its investment in Facebook with another large-scale deal…

Even if We Share Less, Facebook Is Cultivating a Virtual Landscape to Retain Our Attention

New devices, livestreaming, chatbots

Facebook wrapped up its annual F8 developers conference on Wednesday, making it clearer than ever that the company is invested in evolving from being simply known as a family of…

Will Facebook Messenger's Updated Platform Cause a Rise in Chatbots?

How brands can benefit from the change

Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for…

Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Messenger has sales potential, but it will take time

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users…

Why Every Marketer Should Be Keeping Up With the Evolution of Messaging Apps

It's where young consumers are chatting—and shopping

One of the byproducts of consumers moving away from desktop access to the Web via their smartphones is that they augment their email (and the occasional phone call) with mobile…

Two of the Most-Used Apps at CES This Year? Tinder and Grindr

Looking for new romance as well as new tech

While the Consumer Electronics Show is all about the latest in tech innovation, even geeks are on the lookout for love connections. Especially geeks, perhaps.  This week, Vector Media offered CES…

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