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Ad Prices at Facebook More Than Doubled Last Quarter Brands compete to be seen

Facebook News Feed is getting more expensive. The price of an ad on the social network more than doubled last quarter, Facebook said today after delivering second-quarter results that impressed…

July 23, 2014, 8:02 PM EDT

The Top 10 Messaging Apps by User Base and Revenue Still big marketing opportunity though

A new report from Forrester Research gives marketers an interesting perspective on the quick growth of messaging apps in the past year. Whether or not that translates into solid revenue…

July 7, 2014, 4:47 PM EDT

PayPal's David Marcus Will Lead Mobile Messaging at Facebook Social giant's messaging app claims 200 million monthly users

PayPal president David Marcus has left to steer mobile messaging at Facebook. Facebook claims that its standalone messaging app, called Messenger, is now used by more than 200 million people monthly.…

June 9, 2014, 6:28 PM EDT

The Top 3 Social Messaging Apps Among Smartphone Users And a look at who's actually using WhatsApp

Facebook paid a staggering $19 billion for WhatsApp. While it trails Facebook as a messaging app in the United States, WhatsApp dwarfs Facebook in terms of monthly active users. Below,…

March 4, 2014, 10:51 PM EST

Facebook to Buy WhatsApp for $16B Pending regulatory approval

Facebook has a deal to buy the messaging platform WhatsApp for $16 billion, the company announced. WhatsApp has more than 450 million users, according to the latest numbers from the…

February 19, 2014, 6:13 PM EST

One Direction Unveils Best Kik Campaign Ever Boy band is latest to put toe in water of messaging trend

One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on…

November 26, 2013, 5:21 PM EST

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