Facebook marketing | Adweek
Advertisement

Topic: Facebook marketing

Type
GM Bookends Facebook's Comeback Story Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

April 10, 2013, 3:26 PM EDT

Starbucks Pushes 'Snow Day' on Facebook, Twitter Coffee giant uses clever real-time ad buy

When reports of an impending East Coast snowstorm started going around Wednesday, Starbucks' marketing team in New York called up the brand's headquarters in Seattle and quickly pieced together a…

February 8, 2013, 3:50 PM EST

Facebook CRM: 10 Best and Worst Brands T-Mobile and Target lead pack of telecoms and retailers, per Socialbakers

T-Mobile and Target were the most devoted brands in the U.S. to customer-relationship managment (CRM) on Facebook during Q4 2012, per a report today from Socialbakers. For dozens of global brands,…

January 30, 2013, 1:39 PM EST

$7 Per Facebook Fan? Seamless Is Cool With That Dangles pricey promotion during cold weather to build user base

Seamless is offering Facebook users, Google searchers, general Web viewers and radio listeners $7 discount codes, attempting to drum up new customers during the brutally cold days of January when…

January 24, 2013, 6:44 PM EST

Lexus Nabs 100K Video Views on Facebook—in 10 Minutes Auto brand leverages power of News Feed via live events, social ads and teasers

Statistics and opinions almost equally vary about whether or not Facebook ads work. In the automotive realm, of course, there’s General Motors. The company has been a very public critic…

January 23, 2013, 1:52 PM EST

Smoothie King Taps Social to Salvage New Year's Resolutions Mid-January is ripe for fitness-minded marketing, per brand

Millions of New Year's resolutions—proclamations towards better health/fitness, in most cases—are probably already in tenuous shape. And that’s precisely why Smoothie King is launching a six-week social media campaign dubbed…

January 15, 2013, 5:17 PM EST

Israelis Sneak Into First Class El Al's spoofy Facebook videos feature passengers looking for bogus upgrades

El Al Israel Airlines is running a parody-heavy Facebook campaign centering on a video where characters attempt to pull stunts to get free seat upgrades. Played by unpaid, up-and-coming comedians,…

November 28, 2012, 4:58 PM EST

Advertisement