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Topic: Facebook marketing

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Twitter Offers Analytics Dashboard for All Now everyone can see how far their tweets travel

Twitter rolled out an analytics dashboard to all 271 million active users Wednesday in a move that makes the site increasingly friendly to advertisers, media outposts and public figures. The new…

August 28, 2014, 12:32 PM EDT

Local Instagram Photos Spike Coffee Chain's Facebook Ad Performance Service repurposes consumer and brand pics

MomentFeed is debuting a service that lets retail marketers systematically repurpose Instagram photos as creative for locally targeted Facebook ads. The Coffee Bean & Tea Leaf has been testing the…

January 14, 2014, 6:00 AM EST

Facebook Commerce May Be Better Run by Twentysomethings Social savviness boosts sales, SMBs say

Small business players from here to Australia say that selling products on Facebook—a challenge for many e-commerce players—is easier when leveraging the digital savviness of twentysomethings. It raises the question…

July 17, 2013, 6:00 AM EDT

Budweiser's Simple Facebook Cover Photo Contest Draws Buzz Organic, brief effort garners thousands of comments and 'likes'

Budweiser recently ran a contest that encouraged consumers to submit Instagram snapshots that could become the brand's cover photo on Facebook. Today, the beverages brand shared engagement stats with Adweek…

July 9, 2013, 5:35 PM EDT

Brands Can Use Images in Facebook Comments, Too Should change 'engagement' on social site

Facebook created buzz earlier today when it was revealed that it's rolling out the ability for consumers to insert images into comment threads. In a nod to sites like Tumblr…

June 19, 2013, 6:18 PM EDT

Facebook Updates Page Insights, Breaks Out 'PTAT' Marketers want clearer metrics

Brands evidently haven't been satisfied with Facebook's People Talking About This (PTAT) page engagement metric. So the digital giant, as part an overall revamp of its 3-year-old Page Insights product,…

June 19, 2013, 3:00 PM EDT

Turtle Wax Winning the Social Media Race With New Campaign Beating competitors' stats

Turtle Wax has seriously lagged behind some of its more hare-like automotive competitors when it comes to Twitter and Facebook. In short, it's been in social-media standstill. But now, the 67-year-old…

June 10, 2013, 10:54 PM EDT

GM Bookends Facebook's Comeback Story Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

April 10, 2013, 3:26 PM EDT

Starbucks Pushes 'Snow Day' on Facebook, Twitter Coffee giant uses clever real-time ad buy

When reports of an impending East Coast snowstorm started going around Wednesday, Starbucks' marketing team in New York called up the brand's headquarters in Seattle and quickly pieced together a…

February 8, 2013, 3:50 PM EST

Facebook CRM: 10 Best and Worst Brands T-Mobile and Target lead pack of telecoms and retailers, per Socialbakers

T-Mobile and Target were the most devoted brands in the U.S. to customer-relationship managment (CRM) on Facebook during Q4 2012, per a report today from Socialbakers. For dozens of global brands,…

January 30, 2013, 1:39 PM EST

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