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Topic: Facebook marketing

How Facebook and Instagram Video Growth Is Benefitting Brands, TV and Sports

Data visualizations provide marketing clues

We learned on Tuesday that Facebook videos are creating 13.2 times the amount of chatter on the social network year over year, while users are sharing and creating three times…

Digital Videos Are Creating 13 Times More Facebook Chatter Than They Were Last Year

Here's what marketers can learn from it

Digital videos are creating 13.2 times the amount of chatter on Facebook year-over-year, while users are sharing and creating three times the number of videos this year compared to 2015.…

Brands Can Now Produce Native Ads on Facebook More Effectively

Latest move to battle YouTube, Twitter, Snapchat

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that…

Why Facebook's New Pricing Could Boost Ad Spending and Creativity

Marketers expect big ramifications

Facebook revealed Wednesday that it cleaned up its cost-per-click pricing model, much to the delight of marketers who were tired of paying for ads after viewers merely tapped the "like" or…

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

Twitter Offers Analytics Dashboard for All

Now everyone can see how far their tweets travel

Twitter rolled out an analytics dashboard to all 271 million active users Wednesday in a move that makes the site increasingly friendly to advertisers, media outposts and public figures. The new…

Local Instagram Photos Spike Coffee Chain's Facebook Ad Performance

Service repurposes consumer and brand pics

MomentFeed is debuting a service that lets retail marketers systematically repurpose Instagram photos as creative for locally targeted Facebook ads. The Coffee Bean & Tea Leaf has been testing the…

Facebook Commerce May Be Better Run by Twentysomethings

Social savviness boosts sales, SMBs say

Small business players from here to Australia say that selling products on Facebook—a challenge for many e-commerce players—is easier when leveraging the digital savviness of twentysomethings. It raises the question…

Budweiser's Simple Facebook Cover Photo Contest Draws Buzz

Organic, brief effort garners thousands of comments and 'likes'

Budweiser recently ran a contest that encouraged consumers to submit Instagram snapshots that could become the brand's cover photo on Facebook. Today, the beverages brand shared engagement stats with Adweek…

Brands Can Use Images in Facebook Comments, Too

Should change 'engagement' on social site

Facebook created buzz earlier today when it was revealed that it's rolling out the ability for consumers to insert images into comment threads. In a nod to sites like Tumblr…

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