Advertisement

Topic: Facebook marketing

Here Are the 12 Best Facebook Marketing Campaigns From the Past Year

Winners show what works in social

The Ice Bucket Challenge was the past year's best use of Facebook marketing, according to the social network, which just announced its ad award winners. It's no surprise the viral…

Twitter Offers Analytics Dashboard for All

Now everyone can see how far their tweets travel

Twitter rolled out an analytics dashboard to all 271 million active users Wednesday in a move that makes the site increasingly friendly to advertisers, media outposts and public figures. The new…

Local Instagram Photos Spike Coffee Chain's Facebook Ad Performance

Service repurposes consumer and brand pics

MomentFeed is debuting a service that lets retail marketers systematically repurpose Instagram photos as creative for locally targeted Facebook ads. The Coffee Bean & Tea Leaf has been testing the…

Facebook Commerce May Be Better Run by Twentysomethings

Social savviness boosts sales, SMBs say

Small business players from here to Australia say that selling products on Facebook—a challenge for many e-commerce players—is easier when leveraging the digital savviness of twentysomethings. It raises the question…

Budweiser's Simple Facebook Cover Photo Contest Draws Buzz

Organic, brief effort garners thousands of comments and 'likes'

Budweiser recently ran a contest that encouraged consumers to submit Instagram snapshots that could become the brand's cover photo on Facebook. Today, the beverages brand shared engagement stats with Adweek…

Brands Can Use Images in Facebook Comments, Too

Should change 'engagement' on social site

Facebook created buzz earlier today when it was revealed that it's rolling out the ability for consumers to insert images into comment threads. In a nod to sites like Tumblr…

Facebook Updates Page Insights, Breaks Out 'PTAT'

Marketers want clearer metrics

Brands evidently haven't been satisfied with Facebook's People Talking About This (PTAT) page engagement metric. So the digital giant, as part an overall revamp of its 3-year-old Page Insights product,…

Turtle Wax Winning the Social Media Race With New Campaign

Beating competitors' stats

Turtle Wax has seriously lagged behind some of its more hare-like automotive competitors when it comes to Twitter and Facebook. In short, it's been in social-media standstill. But now, the 67-year-old…

GM Bookends Facebook's Comeback Story

Mobile-first focus helps win back auto giant

General Motors' return to Facebook advertising may as well as put a bow on what's turned out to be a comeback story for the social giant in the last year.…

Starbucks Pushes 'Snow Day' on Facebook, Twitter

Coffee giant uses clever real-time ad buy

When reports of an impending East Coast snowstorm started going around Wednesday, Starbucks' marketing team in New York called up the brand's headquarters in Seattle and quickly pieced together a…

Advertisement