Facebook Exchange To Allow Real-Time Bidding For Sidebar Ads

Whether you’re pro- or anti-Facebook, you certainly can’t accuse the social network of ignoring its issues. Continuing to hammer away at its potential shortfall in advertising revenue, Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for ads on the social network, according to reports.

Whether you’re pro- or anti-Facebook, you certainly can’t accuse the social network of ignoring its issues. Continuing to hammer away at its potential shortfall in advertising revenue, Facebook will introduce a new service called Facebook Exchange, which will allow advertisers to bid in real-time for ads on the social network, according to reports.

Bloomberg reported that Facebook Exchange will launch within weeks, and the service will allow advertisers to target specific types of Facebook users based on their browsing histories with pricing to be based on cost per thousand viewers, and spots to be sold via third-party technology partners.

TechCrunch pointed out that Facebook Exchange covers traditional Facebook sidebar ads, but not sponsored stories or mobile, and it offered this guide to how Facebook Exchange will work:

  • A user visits a travel site that hired a demand-side platform (one of the third-party technology partners listed below) supporting Facebook Exchange.
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