Topic: Facebook earnings

Facebook Just Shared Insane Q4 Mobile Numbers and Ad Sales

Its smartphone promos alone did $2.5 billion

Facebook's mobile sales continue to skyrocket, now accounting for 69 percent of its advertising business, according to results it shared today. During the 2014 fourth quarter, Facebook did $3.6 billion in…

Why Instagram Ads Could be Huge for Facebook's Mobile Empire

$100 million quarterly out of the gate, industry players say

It's still unclear when Instagram ads will become widely available to marketers. Facebook doesn't appear to be in a hurry to make purchasing and placing Instagram promos an automated experience,…

Facebook's Q2 Ad Revenue Was Nearly $2.7 Billion

Up 67% year over year

Facebook's advertising revenue increased 67 percent year-over-year in the second quarter, totaling $2.68 billion. That figure is up some $410 million compared to the social giant's Q1 earnings, though its…

Facebook Tops 1 Billion Mobile Users

Earnings surge, new CFO named

Facebook crossed the billion mobile user mark last quarter, the company announced in today’s earnings report. The company also announced a big transition in leadership as CFO David Ebersman plans…

Facebook Posts $1B-Plus Mobile Revenue

Now accounts for more than 50 percent of ad dollars

Facebook’s mobile business topped $1 billion in revenue last quarter (its Q4) and accounted for more than 50 percent of the social network’s ad dollars for the first time. The company truly…

Facebook Admits Teens Not as Active on Network

Daily activity among youths declines in Q3

Facebook appears to be losing its youth appeal, with the company admitting for the first time a slight decline in teen usage on the social network. From Q2 to Q3, "we…

Facebook Mobile Swells to 41% of Its Ad Sales

Digital giant's Q2 revenue hits $1.81 billion, 'an astounding surge'

Facebook's mobile ads accounted for 41 percent of its $1.62 billion in ad sales during the second quarter, during which the company reported $1.81 billion in total revenue, beating Wall Street…