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Topic: Facebook ads

Retailers Can Now Buy Facebook Ads That Only Run If the Right Products Are in Stock

With the help of better location targeting

It's an ongoing challenge for retail CMOs to justify to their CFOs that digital ads drive in-store sales. So one can imagine the teeth-gnashing that must take place whenever brick-and-mortar…

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

3 times better CPMs, says Laundry Service

People love vertical videos, and therefore so do brands. Snapchat proved that to the world, and now it looks like Facebook may very well do the same. Facebook's vertical video ads…

Facebook's Ads Manager Went Completely Dark for Some Marketers Over the Weekend

A branded viral video even disappeared

Facebook advertisers last week thought they'd cruise right into the weekend without as much as a bumpy road to contend with. But then many of them apparently couldn't see the…

Lowe's New 360-Degree Videos on Facebook Aim to Teach Fans Home Improvement Skills

Interactive clips target the mobile-minded

Lowe's has been notably innovative with digital video for nearly two years now, going back to its Vine campaign called #FixIn6 that won Clio and Cannes Lions awards. Now the…

Facebook and Instagram Are Getting New Collaboration Tools to Build Better Mobile Ads

With Creative Hub, who needs Slack?

CANNES, France—Facebook wants to give marketers more collaborative tools to build ads—specifically mobile ads—on its platforms. So today it announced a platform called Creative Hub, which is designed to help Facebook…

Facebook Will Track Whether Ads Lead to Store Visits and Offline Purchases

Retailers will receive real-time data on conversions

Facebook is introducing ways to measure just how effective online ads are at increasing in-store visits and offline sales while also making it easier for users to find businesses closest…

Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

Instant Articles also gets video ads

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites…

Facebook's New Insights Will Help Marketers Win Auctions So More Users See Their Ads

Tool lets brands create more competitive campaigns

Facebook is giving advertisers a glimpse behind the curtain of its marketing platform in order to better understand how ads perform and how they can better compete. Today, Facebook is introducing…

How GE Modernized an Old-School Strategy With Social and Mobile, Reaching 40 Million Local Shoppers

Making co-op easy for retailers

For an appliance brand like General Electric, partnering with retailers for sales is nothing new, but this year the tech company is taking a fresh approach driven by social and…

How Facebook Is Making It Easier to Generate Sales Leads Among Mobile Phone Users

Land Rover gets results

Filling out forms is a cringe-worthy chore for most people. And that's why lead-generation marketing—the art and science of getting consumers to take five or 10 minutes to write up…

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