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Topic: Facebook ads

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Facebook Goes Big With Right-Hand Rail Ad Redesign Now it looks more like News Feed posts

Facebook’s right-hand rail is getting a rare ad redesign with photos that are twice as large, the social network announced today. The right-hand rail on desktop has been mostly overlooked…

April 9, 2014, 12:59 PM EDT

Facebook Ad Prices Are Rising Amid Organic Reach Squeeze 10 percent higher pricing in first quarter

It turns out that, far from fleeing Facebook, brands are willing to pay more to advertise on the social network after their pages started reaching fewer fans with unpaid posts.…

April 8, 2014, 8:44 PM EDT

That Instagram-Omnicom Deal Is Actually Worth $40 Million Popular mobile platform inks first agency partnership

The Instagram-Omnicom deal that has the digital ads space buzzing is actually worth close to $40 million, Adweek has learned. Ad Age yesterday reported that the contract totaled about $100 million,…

March 8, 2014, 8:18 PM EST

Take 2: Real-Time Marketing at the Oscars Brands hope for better results than last year

Branded tweets during the Academy Awards Sunday night promise to inspire scores of reactions for the second year in a row. The 2013 Tinsel Town gala disappointed real-time marketing followers…

February 25, 2014, 4:09 PM EST

Facebook Parents Object to Use of Teens' Images in Ads File to overturn controversial class action settlement

A group of Facebook parents are seeking to overturn a recent class action settlement because it allows the social network to use teens' images in ads without parental consent. Margaret Becker…

February 13, 2014, 1:23 PM EST

Facebook Testing Mobile Ad Network Delivers sponsored content on partner apps

Facebook is testing mobile ads that appear on apps other than its own, the company said. In a post today, Facebook says the test is for a mobile ad network. It…

January 22, 2014, 1:14 PM EST

Facebook Lends Trending Hand to Brands New feature open to Madison Avenue, too

Facebook to marketers: Brands are trends, too. That’s the message from Facebook as it promotes its new trending topics feature to Madison Avenue. “Trending is the place where millions of users…

January 17, 2014, 5:22 PM EST

Facebook Video Ads Could Bite Into Twitter's Social TV Dominance Tube marketers may prefer auto-play's buzz to static units

Facebook’s auto-play video ads will certainly attract marketing niches that are already invested in online video—from entertainment (movies, particularly) to automotive to consumer-packaged goods to retail. But one of the…

December 17, 2013, 4:44 PM EST

Facebook Gives Retailers New Tool to Gauge Sales Expands Custom Audiences to help close the loop

Facebook is now helping retailers close the loop from placing ads to making sales. The social network just announced via blog post that it is working directly with stores to…

December 13, 2013, 3:32 PM EST

Ben & Jerry's Is Early Winner in Instagram Ad Race User comments are sweeter for some sponsored posts

Instagrammers scream for ice cream, in a good way. Ben and Jerry are getting the hang of Instagram ads, demonstrating that not every sponsored photo is an unwelcome intrusion. Millions of…

November 27, 2013, 12:58 PM EST

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