Topic: Facebook ads
Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…
Facebook will roll out video ads onto users' news feeds as soon as July, The Financial Times reported. The number-one social media company—which just joined the Fortune 500—is launching video…
All that chatter from people decrying an increase in ads when they visit Facebook may not be exaggerations from an agitated few. Facebook CFO David Ebersman said during the company’s…
Not all newsrooms are dying off. Along Madison Avenue, the concept of the brand newsroom has ascended to the center of many social marketing strategies. And now it’s won Mondelez’s…
Facebook recently had preliminary talks with a tap-to-call vendor as it considers fleshing out marketing opportunities for brands on Facebook Home, Adweek has learned. While details are scant, a source…
Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…
There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…
Last summer, Facebook began letting advertisers retarget users with ads on the social network based on their off-Facebook browsing behavior through Facebook Exchange (FBX). For as much praise as the…
Social marketing can be wasteful. Depending on how often someone checks their Facebook News Feed or Twitter stream, they might rarely see a brand’s message unless it was paid to…
