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Topic: Facebook

Can Mobile Rule the Ad World? After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

September 29, 2014, 8:00 AM EDT

Facebook's New People-Based Ad Technology Is 'Marketing Nirvana' Pepsi and Intel are early testers as social net unleashes data

Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to…

September 29, 2014, 12:00 AM EDT

Drag Queens Ditch Facebook for Ello Emerging social net allows aliases

Social network Ello is seeing an increase in signups after a Facebook backlash sent drag queens there, looking for a place that lets them use alternate identities. Launched in July,…

September 25, 2014, 2:46 PM EDT

This Marketing Pro Practiced His Facebook Ad Targeting by Making His Roommate Completely Paranoid A lesson in niche marketing

Roderick Russell was a bit shocked by just how personalized the ads on his Facebook page were becoming. In the right-hand rail he started seeing messages for cures to a…

September 23, 2014, 3:08 PM EDT

7 Brand Marketers Poached by Tech Companies Who will be next?

Snapchat, Apple, Twitter and Lyft are increasingly enlisting brand marketers to build out new advertising strategies and revenue streams. Marketers from Nike, Virgin America, Unilever and Gap have all been snatched…

September 23, 2014, 12:56 PM EDT

Brand Publishers Are Ditching Facebook in Favor of Microsites They want to own their data, content

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling…

September 22, 2014, 10:02 AM EDT

Joan Rivers Touts iPhone 6 From Beyond the Grave What an unusual Facebook marketing snafu

While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny…

September 19, 2014, 1:19 PM EDT

Facebook Will Get 10% of U.S. Digital Ad Spending in 2014 Research shows social giant's digital dominance

Adults in the United States will spend an average of 6 percent of their total digital media time on Facebook—or 21 minutes every day—and the social media giant captures 10…

September 18, 2014, 5:40 PM EDT

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

What Makes a Brand Worth Following? Join #AdweekChat Today to Learn and Share Twitter chat kicks off at 2 p.m. ET

The new-car smell has long since worn off social media marketing, and yet brands still struggle to create content that's worth liking, clicking and sharing. Which brands have kept your interest…

September 17, 2014, 10:51 AM EDT

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