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Topic: Facebook

Here's Victoria's Secret Super Bowl Ad, and It's Exactly What You’d Expect 'We do what we know'

Victoria's Secret has joined the conga line of brands—including Lexus, Bud Light, Budweiser, Mercedes and Kia—releasing their Super Bowl ads before the game. This year marks the third game in which…

January 26, 2015, 9:00 AM EST

How Vevo Found a Workaround to Make its 'Fifty Shades' Video Autoplay on Twitter Little-known option grabbed eyes (and ears) for 'Earned It'

Vevo isn't waiting around for Twitter to release an autoplay feature. Instead, it's one of a few media companies already playing videos automatically in users' feeds by making use of…

January 23, 2015, 4:03 PM EST

How Facebook Became a Proving Ground for Hyper-Targeted Super Bowl Ad Tactics Brands like Toyota selectively message each group

Facebook always says it has a Super Bowl-size audience to advertise against every day—1.3 billion users—but this year for the Big Game it's not just about hitting the whole audience,…

January 22, 2015, 10:30 AM EST

This Hilarious Ad Imagines How Awesome Facebook Would Have Been in 1995 Spoof of a real AOL spot

In its early days, the Internet was sort of the Wild West. Message boards, chatrooms and newsgroups were huge. Browsers, apps and social media were just a twinkle in its…

January 20, 2015, 3:25 PM EST

This Week's Most Intriguing Digital Marketing Stats It's been a fascinating five days for social media ads

Here are this week's 10 most interesting numbers from the digital marketing space, including a surprising dollar figure from Snapchat, as well as a data point that's going to please…

January 16, 2015, 4:05 PM EST

Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts Brand turns around quick videos for playoffs and Super Bowl

Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game. Last week, the brand started asking its Twitter…

January 15, 2015, 9:45 AM EST

Facebook Ad Clicks Are Shifting to Mobile, so Why Aren't Conversions? New stats show potential for brand awareness, not as a search competitor

Despite 63 percent of Facebook ad clicks occurred on mobile devices during 2014's fourth quarter, just 34 percent of the social media giant's conversions—either a sale, download or completed lead-gen…

January 14, 2015, 1:14 PM EST

Avengers Trailer Is the Ultimate Test for Facebook Video Versus YouTube Marvel's college championship ad drove millions of views

When the new Avengers trailer debuted this week, it revealed that there is a huge battle going on—but not between The Hulk and his frenemy Iron Man. Instead, it pits…

January 13, 2015, 6:33 PM EST

Twitter Will Launch Autoplay Video, but Here's How It Will Differ From Facebook Marketers have 6 seconds to entice users to click

Twitter is about to give marketers new ways to share videos with a feature the ad world has been asking for: autoplay. Twitter has been working on its built-in video…

January 9, 2015, 4:37 PM EST

6 Marketing Experts Tell You What You Need to Know About CES 2015 A chat with the smartest people in the room

Given the mass and scale of CES, everyone could use a shortcut to the big takeaways of the three-day tech extravaganza. Most agencies attending CES ran curated tours of the…

January 9, 2015, 2:07 PM EST

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