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Topic: Facebook

Ad of the Day: Whoa, Facebook Actually Made a Great Little TV Ad About Modern Love Billboards coming soon

Facebook swaps out its usual grandiose advertising with this cute TV spot from Wieden + Kennedy that captures some of the intimate emotions behind social media. In the past, Facebook's ads…

October 22, 2014, 9:59 AM EDT

Here’s Why Automakers Are Ahead of the Game in Digital Honda tests new tool for programmatic Facebook ads

For years, automakers were synonymous with branding-based advertising, but the shift to digital has steered more of them toward direct-response marketing. Of course, sizable ad budgets help, but there’s more…

October 21, 2014, 11:10 AM EDT

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

October 21, 2014, 12:01 AM EDT

Here's Why Facebook Never Created a 'Dislike' Button Liking is universal, but negativity takes many forms, creator explains

As anyone who's posted something ostensibly insightful on Reddit knows, watching your comment get downvoted into a negative abyss can leave you feeling stung and downright pissed off. That's exactly the…

October 20, 2014, 11:26 AM EDT

16 Months After Acquisition, Yahoo Hasn't Made Tumblr Uncool Exec says his team has been able to 'maintain our independence'

There's a large portrait of wild horses in the elevator lobby at 35 East 21st St., Tumblr's home in New York. And 16 months after Yahoo CEO Marissa Mayer frankly…

October 20, 2014, 6:15 AM EDT

The Adweek 50: Meet the Real Movers and Shakers Behind the World's Top Brands 2014's most influential buyers, sellers and marketers

We all hear the rumblings of the beginning of the decline of Facebook: It's getting too old, people aren't using it as much. But one look at the social giant's…

October 20, 2014, 12:01 AM EDT

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

October 17, 2014, 1:53 PM EDT

Candy Maker Sweet on Vine, Instagram After Facebook Reach Drops 73% Red Vines has 'wake-up call'

Facebook's well-publicized squeeze on organic content has slashed Red Vines' organic reach 72.9 percent over the past year, and Sour Punch's reach is down 78.1 percent, the American Licorice Co. revealed…

October 16, 2014, 4:40 PM EDT

Facebook Plays Favorites Among Its Brand Partners Only some get access to new Atlas ad server

Facebook’s ad empire may be growing, but not everyone is sharing in the spoils. In fact, some of the social giant’s partners are quietly freaking out that they may be…

October 12, 2014, 9:06 PM EDT

Here Are the Pros and Cons of Snapchat Taking on Ads Data is both a blessing and a curse

With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are…

October 9, 2014, 4:03 PM EDT

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