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Topic: Facebook

As Social Platforms and Brands Turn to Live Video, Will Viewers Keep Tuning In?

Early data is promising for 2017

A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell's headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and…

8 New Stats About Whether Influencer Marketing Campaigns Actually Work

Brand practitioners weigh in

Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's obvious interests, its study actually seems to shine light on…

Facebook and Other Digital Ad Sellers Saw Double-Digit Gains on Black Friday and Thanksgiving

Big lift compared to last year

Digital advertisers spent 17.9 percent more on Black Friday and 13.8 percent more on Thanksgiving compared to last year, according to AdRoll's data. Its findings are based on cross-client numbers…

Mark Zuckerberg Is Our Digital Exec of the Year, but That's Not to Say It Was a Smooth 2016

From VR innovation to ‘fake news’ issues

At just 32 years old, Facebook's Mark Zuckerberg has accomplished more than most technology executives could ever dream of—founding and running the world's biggest and most powerful platform that has…

Marketers: Hold Facebook Accountable for Measurement Flubs

And put an end to advertising's double standard

"If this were a TV network, there would be scandal and lawsuits," one of the largest advertising buyers told me the other day. "It would tear at the fabric of…

Mark Zuckerberg Has Admitted That Facebook Has a Problem With Fake News

And he vowed to battle social misinformation

Ten days after the U.S. presidential election, Mark Zuckerberg admitted that his company has a problem with proliferating fake stories across the internet. In a Facebook post late on Friday night,…

Facebook Increases Transparency By Updating Video and Third-Party Viewability Metrics

It faced growing pressure from marketers

In light of its recent video fiasco and growing pressure from advertisers to open up its so-called walled garden for more third-party verification, Facebook today is announcing a ton of changes…

Facebook Users May Soon See Multiple Products Featured in a Single News Feed Ad

Retailers are testing the format

Ahead of the holiday season, Facebook is testing a different kind of product ad that lets retailers showcase more than one item within the news feed. The two-click process seems to…

You Can Now Manage Accounts on Facebook, Instagram and Facebook Messenger Via One App

The 'universal inbox' should help page managers

Social media directors for organizations and small-to-medium-sized businesses have evidently had a hard time simultaneously managing accounts for Facebook, Instagram and Facebook Messenger. So much so, in fact, that a…

How This Whining Wine Drinker Became a Brand and Created His Own Blend After Going Viral

Matt Bellassai goes from BuzzFeed to getting buzzed

Matt Bellassai drinks an entire bottle of wine on camera each week for hundreds of thousands of fans. "Everyone knows I don't know anything about wine, that's not a secret," said…

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