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Topic: Facebook

Facebook and Twitter's Quick Actions Stopped Video of Virginia Shootings From Being Widely Shared

Monitoring systems worked

Social media doesn't make tragedies any more or less sad. But this morning's shootings in Virginia demonstrated that platforms like Facebook and Twitter can play a role in such tragic…

Will Facebook's New 'Donate Now' Buttons Be a Boon for Nonprofits?

And drive donations to charity?

Facebook is about to get a whole lot more useful for nonprofits. Today, the social giant launched a "Donate Now" button organizations can plug directly into their Pages and ads to…

(Some) Facebook Marketers Can Finally Start Playing With Animated GIFs

Wendy's and Coke-owned Kuat are among first to loop

Looping video fans, rejoice. After rolling out GIFs to user pages in May, Facebook is now opening up the animated clips to a small percentage of brand pages. It's been a long-awaited tool…

This Infographic Reveals How Social and Mobile Impact Back-to-School Shoppers

82% share purchases on Facebook

Around Labor Day, kids across America will start the school year sporting freshly purchased outfits and educational gear. And a new report shows just how much parents are turning to…

How Facebook's Autoplay Videos Are Ushering in a New Era of Silent Storytelling

The impact goes beyond your news feed

Getting aurally blasted by a loud, autoplaying video ad while you're browsing online is certainly one of the more annoying experiences you can have on the Internet. But when the volume…

Facebook's Mobile Ad Business Probably Just Got Even Bigger

Plugs in new high-performing promos to its network

Facebook made roughly $2.9 billion on mobile ads last quarter, and today it revealed moves that could increase that number materially. The Menlo Park, Calif.-based tech giant added four products…

Bad Day on Social Media? Ads for High-Alcohol Beer Suggest Drowning Your Sorrows

An appeal to modern self-pity

No one inspires sympathy quite like a guy who spots his girlfriend on Tinder while shopping around on the the dating app himself. A new campaign from Brazilian agency Candy Shop…

Here's How Facebook Is Turning Its Local Ad Unit Into a Customer Service Channel

And ramping up messaging features

Facebook is letting users respond to local-awareness ads with private messages, turning the promos into customer-service tools. The feature, which evidently will not be available to national brands, includes a…

Facebook Mobile App Advertisers Won't Lose Their Device-Level Data After All

Social giant switches gears

Facebook said three months ago it planned to take away mobile app-install advertisers' ability to collect device-level data. But money talks, and ad-buying marketers evidently protested enough for the social media giant…

Facebook's Mobile Base Is 1 Billion Users Bigger Than All of Twitter

Social network is growing faster, too

Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most…

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