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Topic: Eyewear

Perspective: Shifting Focus

Wearing glasses used to mark you as a hopeless social introvert—nothing a little bit of marketing can't fix

Last year, Americans dropped $8.37 billion on prescription eyeglasses, according to the Vision Council—a good portion of that going to pay for high-end designer frames that, ordinary plastic though they…

Eyewear Maker Packages Annual Report as Fun Infographic

A different look from Warby Parker

Hey, want to read an eyewear store's annual report? Actually, yes, you do. Warby Parker, an e-commerce hub for hipster glasses and tortoise-shell frames, has released its 2011 annual report…

Life Is Beautiful and Sunny in Lovely Persol Sunglasses Spot

Mr. Persol lives 'la dolce vita'

"A Year of Sun With Mr. Persol," the lovingly animated U.K. spot below for Persol sunglasses, shows us a year in the life of the enviable Mr. Persol. He travels…

Gordon Ramsay Unimpressed by Naked Man in Specsavers Ad

Sometimes a sauna isn't just a sauna

Here's the latest commercial from cheeky British eyewear brand Specsavers. In it, a blind-as-a-bat man enjoys a nice relaxing time in the hotel sauna—before everything suddenly goes to pot. Gordon…

Sears Optical still prefers you blind as a bat

Ad agency Sponge in Chicago is out with some new Sears Optical spots. Earlier ads, like the very amusing "Raccoon," trended a little dark. Now, they're going for more lighthearted…

See dead people with Canadian optometrist

This Canadian campaign from Red Urban in Toronto for Richmond Optometry emphasizes how important good eyesight is by showing the potentially catastrophic results of mistaking one thing for another. Clearly,…

Specsavers plumbs depths in 'Das Boot' ad

We're on a roll with the crazy animals. Last week we had the big amorous gorilla, the pat-a-cake-playing walrus and the singing octopus. And this week already we've seen…

A nipple-biting crow flies in for Tom Ford ad

One word that instantly springs to mind when I think of Tom Ford's advertising: unrepentant. What does the company sell, anyway? Clothes? Eyewear? Perfume? Nipples? There's one of those…

Specsavers feels England's World Cup pain

Specsavers, the U.K. eyewear chain with the famously amusing ads, has whipped up a great World Cup-themed ad in the wake of England's embarrassing loss to Germany on Sunday.…

Get a bigger apartment with new eyeglasses

The finely textured spot from U.K. eyewear retailer Brilleland (with great details and set design!) via ad shop Kitchen is slow-paced and deceptively simple, as it delivers a comic…

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