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Topic: Eyewear

Impressionist Classics Finally Come Into Focus in Clever Eyewear Ads

Y&R Paris has fun with famous works

Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new to…

Wish Your Life Had an Instagram Filter? It Could With These Sunglasses

Idea hits 1,700% of funding goal

Ever wanted to view your whole world through the earthy optimism of Instagram filters? On the off chance your answer is "yes," then you'll want to check out a new…

Warby Parker's Latest Annual-Report Infographic Is a Sight for Sore Eyes

Eyewear maker keeps reinventing the form

For most companies, annual reports are a throwaway bit of year-end drudgery. But online eyewear retailer Warby Parker continues to make it an art form. We loved the site's 2011…

Man 'Cleans His Lenses' in Public in Marc Jacobs Ad

No, really, that's what he does

Dude, cut that out. Right now. It's unseemly, wrong and so very public. And as any purveyor of fine eyewear will tell you, wiping your sunglasses on your shirt is…

Warby Parker Has Its Eye on You With First-Ever TV Spot

Eyewear maker gets surreal with Alia Penner

Online eyewear shop Warby Parker has built a loyal online audience in recent years through its stylish vibe, low prices and clean, minimalist site design—and surely won some new fans…

Billboard for Sunglasses That Are 'Happy to Sit on Your Face' Is Removed

Let's look at the pros and cons

This "Happy to sit on your face" billboard, for Spy sunglasses, was supposed to stay up in its Encinitas, Calif., location for five weeks. But it was taken down after…

Eyewear Maker Packages Annual Report as Fun Infographic

A different look from Warby Parker

Hey, want to read an eyewear store's annual report? Actually, yes, you do. Warby Parker, an e-commerce hub for hipster glasses and tortoise-shell frames, has released its 2011 annual report…

Life Is Beautiful and Sunny in Lovely Persol Sunglasses Spot

Mr. Persol lives 'la dolce vita'

"A Year of Sun With Mr. Persol," the lovingly animated U.K. spot below for Persol sunglasses, shows us a year in the life of the enviable Mr. Persol. He travels…

Gordon Ramsay Unimpressed by Naked Man in Specsavers Ad

Sometimes a sauna isn't just a sauna

Here's the latest commercial from cheeky British eyewear brand Specsavers. In it, a blind-as-a-bat man enjoys a nice relaxing time in the hotel sauna—before everything suddenly goes to pot. Gordon…

Sears Optical still prefers you blind as a bat

Ad agency Sponge in Chicago is out with some new Sears Optical spots. Earlier ads, like the very amusing "Raccoon," trended a little dark. Now, they're going for more lighthearted…

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