Topic: Eyewear
Last year, Americans dropped $8.37 billion on prescription eyeglasses, according to the Vision Council—a good portion of that going to pay for high-end designer frames that, ordinary plastic though they…
Hey, want to read an eyewear store's annual report? Actually, yes, you do. Warby Parker, an e-commerce hub for hipster glasses and tortoise-shell frames, has released its 2011 annual report…
"A Year of Sun With Mr. Persol," the lovingly animated U.K. spot below for Persol sunglasses, shows us a year in the life of the enviable Mr. Persol. He travels…
Here's the latest commercial from cheeky British eyewear brand Specsavers. In it, a blind-as-a-bat man enjoys a nice relaxing time in the hotel sauna—before everything suddenly goes to pot. Gordon…
Ad agency Sponge in Chicago is out with some new Sears Optical spots. Earlier ads, like the very amusing "Raccoon," trended a little dark. Now, they're going for more lighthearted…
This Canadian campaign from Red Urban in Toronto for Richmond Optometry emphasizes how important good eyesight is by showing the potentially catastrophic results of mistaking one thing for another. Clearly,…
We're on a roll with the crazy animals. Last week we had the big amorous gorilla, the pat-a-cake-playing walrus and the singing octopus. And this week already we've seen…
One word that instantly springs to mind when I think of Tom Ford's advertising: unrepentant. What does the company sell, anyway? Clothes? Eyewear? Perfume? Nipples? There's one of those…
Specsavers, the U.K. eyewear chain with the famously amusing ads, has whipped up a great World Cup-themed ad in the wake of England's embarrassing loss to Germany on Sunday.…
The finely textured spot from U.K. eyewear retailer Brilleland (with great details and set design!) via ad shop Kitchen is slow-paced and deceptively simple, as it delivers a comic…
