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Topic: Eyewear

Impressionist Classics Finally Come Into Focus in Clever Eyewear Ads Y&R Paris has fun with famous works

Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new to…

June 5, 2014, 1:44 PM EDT

Wish Your Life Had an Instagram Filter? It Could With These Sunglasses Idea hits 1,700% of funding goal

Ever wanted to view your whole world through the earthy optimism of Instagram filters? On the off chance your answer is "yes," then you'll want to check out a new…

May 13, 2014, 4:17 PM EDT

Warby Parker's Latest Annual-Report Infographic Is a Sight for Sore Eyes Eyewear maker keeps reinventing the form

For most companies, annual reports are a throwaway bit of year-end drudgery. But online eyewear retailer Warby Parker continues to make it an art form. We loved the site's 2011…

January 16, 2013, 3:45 PM EST

Top 10 Commercials of the Week: Nov. 9-16 Fenton's return in HD, Red Bull's giant Rube Goldberg machine, and Rhett & Link's dreamy masterpiece

This week, Apple showed us why bigger isn't always better, the Overly Attached Girlfriend made an overly creepy comeback, and Little Caesars discovered something quite unusual in the night sky. Many…

November 16, 2012, 10:41 AM EST

Man 'Cleans His Lenses' in Public in Marc Jacobs Ad No, really, that's what he does

Dude, cut that out. Right now. It's unseemly, wrong and so very public. And as any purveyor of fine eyewear will tell you, wiping your sunglasses on your shirt is…

November 14, 2012, 11:50 AM EST

Warby Parker Has Its Eye on You With First-Ever TV Spot Eyewear maker gets surreal with Alia Penner

Online eyewear shop Warby Parker has built a loyal online audience in recent years through its stylish vibe, low prices and clean, minimalist site design—and surely won some new fans…

September 20, 2012, 12:41 PM EDT

Billboard for Sunglasses That Are 'Happy to Sit on Your Face' Is Removed Let's look at the pros and cons

This "Happy to sit on your face" billboard, for Spy sunglasses, was supposed to stay up in its Encinitas, Calif., location for five weeks. But it was taken down after…

September 7, 2012, 9:14 AM EDT

Ad of the Day: Diesel Sunglasses Their future's so bright, these doggies gotta wear shades

After a while, all ads for designer sunglasses start to look the same. There's only so much you can do with a seductive waif or grease-covered Adonis looking disaffectedly at…

June 1, 2012, 2:13 PM EDT

Perspective: Shifting Focus Wearing glasses used to mark you as a hopeless social introvert—nothing a little bit of marketing can't fix

Last year, Americans dropped $8.37 billion on prescription eyeglasses, according to the Vision Council—a good portion of that going to pay for high-end designer frames that, ordinary plastic though they…

March 8, 2012, 6:22 AM EST

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