Topic: ExxonMobil

Shell Shows More Gas Brands Could Fuel Up on Social Media

Viral effort led to 385 percent jump in chatter

While BP has garnered attention in recent years for its use of social media, not many of its competitors have been notably active in the space. But then there's Shell,…

Tribal Gets a New Business Chief for the U.S.

Kyle Snarr comes from Struck

Looking to redouble its business development efforts, Tribal today named Kyle Snarr head of client development and marketing in the U.S. Snarr will be based in New York and focus on…

Does ExxonMobil Hate Your Children?

Oil company pressures Comcast to yank issue ad

ExxonMobil hated an issue ad so much, its lawyers fired off a cease and desist letter to successfully stop Comcast from airing it before and after President Obama's State of…

Is Nick Brien Saving McCann or Screwing It Up?

As big accounts walk out the door, its top exec says he just has a PR problem

Entering his third year as chief executive of McCann Worldgroup, Nick Brien admits he has a problem. But it’s not the one you might expect for a man overseeing the…

Perspective: Running on Fumes

Gas stations and their full-service pump jockeys used to be your best buds on the highway. What put them on the defensive?

Gasoline advertisements have long taken the logical route of showing a spiffy car. And why not? Gas itself isn’t much to look at, but an ad with a cool set…

BBDO Wins Bulk of ExxonMobil's Global Creative Business

UM is big winner in media

ExxonMobil's decision to shift the bulk of its global creative business to BBDO, and keep DDB on some of its fuels marketing, represents a big victory for the client's sole…

Thanks to Facebook, IPG Has a Strong Quarter

Holding company sold half of its stake in site

Interpublic Group can thank its wise investment in Facebook for strong third quarter financial results. After selling half of its stake in the social network in August for $132 million,…

ExxonMobil Has Review Finalists on Edge

Huge $50 million review has McCann and DDB on tenterhooks while BBDO hopes to play spoiler as 'Switzerland' option

ExxonMobil’s global review of its creative and media business, which is worth $50 million in revenue across both assignments, was touted as a massive consolidation play. Now, it’s pushing the…

Apple Overtakes Exxon as World's Most Valuable Company

Market caps jockey for top spot during day's trading

Following yesterday’s stock market crash and today’s rally, Apple has surpassed Exxon as the most valuable company in the world, TechCrunch reports. The companies have been in a back-and-forth all day,…

ExxonMobil Narrows Creative Field in Global Review

Euro RSCG among those cut

The long-awaited cut among creative agencies in ExxonMobil’s global review has finally come down. Still standing are BBDO, DDB and McCann Erickson. DDB handles fuel advertising and McCann creates ads for…