Topic: ExxonMobil
ExxonMobil hated an issue ad so much, its lawyers fired off a cease and desist letter to successfully stop Comcast from airing it before and after President Obama's State of…
Entering his third year as chief executive of McCann Worldgroup, Nick Brien admits he has a problem. But it’s not the one you might expect for a man overseeing the…
Gasoline advertisements have long taken the logical route of showing a spiffy car. And why not? Gas itself isn’t much to look at, but an ad with a cool set…
ExxonMobil's decision to shift the bulk of its global creative business to BBDO, and keep DDB on some of its fuels marketing, represents a big victory for the client's sole…
Interpublic Group can thank its wise investment in Facebook for strong third quarter financial results. After selling half of its stake in the social network in August for $132 million,…
ExxonMobil’s global review of its creative and media business, which is worth $50 million in revenue across both assignments, was touted as a massive consolidation play. Now, it’s pushing the…
Following yesterday’s stock market crash and today’s rally, Apple has surpassed Exxon as the most valuable company in the world, TechCrunch reports. The companies have been in a back-and-forth all day,…
The long-awaited cut among creative agencies in ExxonMobil’s global review has finally come down. Still standing are BBDO, DDB and McCann Erickson. DDB handles fuel advertising and McCann creates ads for…
Matt Ryan and Lee Garfinkel, the business/creative duo managing Euro RSCG’s pitch for ExxonMobil, are now assuming leadership roles in the shop's New York office. Ryan, president of global brands, and…






