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Starbucks Unveils New Store Concepts Will debut upscale and express formats

Starbucks is diversifying its stores, with two new models unveiled this week. The first is a Starbucks Reserve model, which will highlight the company’s growing range of small-batch reserve coffee. The…

September 5, 2014, 2:29 PM EDT

Where Brands Go to be Born Again Citi, AmEx, AT&T and others are tapping into the entrepreneurial talent in Palo Alto, Calif.

Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…

February 4, 2013, 3:55 AM EST

Perspective: Message in a Bottle Men's cologne ads have always been about sex on some level

For a long time now, the advertising of men’s colognes has featured two key ingredients: men, plus that universally presumed (if not scientifically proven) wisdom that a nice-smelling fella’s going…

April 19, 2012, 12:02 AM EDT

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