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Topic: Experian

How Do You Brand Big Data?

Brokers need to distinguish themselves in a crowded market

Branding data is tough—and not just because many eyes glaze over when you start to talk about it. But in today’s media marketplace, it wouldn’t be wrong to think of…

This Is How Your Financial Data Is Being Used to Serve You Ads

Whether you like it or not

Wait, who sees my credit card bill, again? We've done a lot of work here at Adweek on ROI data, and a few readers have asked that we explain what on earth…

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC

‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

3 Burning Mobile Data Questions

Experian exec tackles the issues

Mobile is a hot topic here at the 5th I-Com Global Summit in Seville, Spain, where brands and agencies are trying to move forward an industry bogged down by buckets…

Confessions of a Data Broker

Acxiom’s CEO Scott Howe explains how self-regulation can work

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those…

Nielsen Partners With Credit-Check Giant Experian's Marketing Side

Online campaign ratings will parse demos even finer

Ever gotten a credit report on yourself? If so, you probably used data mining company Experian to get the information. Now, the company will be providing specific consumer info to…

Direct Marketers Crank Up Lobbying Campaign

Members of DMA to visit with lawmakers on Wednesday

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…

FTC Launches Probe of Data Broker Privacy Practices

9 companies must respond to commission by Feb. 1

Last week's Congressional Bipartisan Privacy Caucus briefing on data brokers and privacy must have left quite an impression on Federal Trade Commission chairman Jon Leibowitz, who opened a probe today…

That Data Is So You

Can managing personal data, like managing personal finance, ever take off?

Every marketer knows that consumer data can fetch a good price. But an emerging class of companies and services is offering tools that return to people control of their own…

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