Topic: Experian
Type
Direct Marketers Crank Up Lobbying Campaign
Members of DMA to visit with lawmakers on Wednesday
The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…
FTC Launches Probe of Data Broker Privacy Practices
9 companies must respond to commission by Feb. 1
Last week's Congressional Bipartisan Privacy Caucus briefing on data brokers and privacy must have left quite an impression on Federal Trade Commission chairman Jon Leibowitz, who opened a probe today…
That Data Is So You
Can managing personal data, like managing personal finance, ever take off?
Every marketer knows that consumer data can fetch a good price. But an emerging class of companies and services is offering tools that return to people control of their own…
Advertisement
