Topic: Expedia

What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Expedia and Playboy are among the first to sign on

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's…

Ad of the Day: Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World

A partnership with St. Jude Children's Hospital

Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

Travelocity Hires a New Media Agency to 'Crack the Code Around Millennials'

Becomes third Expedia brand on Assembly's roster

Travelocity's roaming gnomes are really racking up the frequent-flyer miles on agency visits this year. The travel site has hired Assembly in New York without a review to handle U.S. media—and…

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report

But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent… Creative Review Is Underway

Incumbent is Y&R in Chicago

Travel accommodations website is reviewing its creative advertising account. The lead role is currently handled by Y&R in Chicago, which won the business in 2009. Y&R declined to comment on…

Salesforce Buys ExactTarget for $2.5 Billion

CEO says acquisition is 'most important ever' has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…

This Summer Could Be the Breakthrough in Mobile Advertising

Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…