Expedia | Adweek Expedia | Adweek
Advertisement

Topic: Expedia

Hotels.com Creative Review Is Underway Incumbent is Y&R in Chicago

Travel accommodations website Hotels.com is reviewing its creative advertising account. The lead role is currently handled by Y&R in Chicago, which won the business in 2009. Y&R declined to comment on…

August 13, 2013, 4:10 PM EDT

Salesforce Buys ExactTarget for $2.5 Billion CEO says acquisition is 'most important ever'

Salesforce.com has agreed to purchase digital marketing services firm ExactTarget for $2.5 billion, the companies revealed today. ExactTarget launched in 2000 before growing into one of the premiere email service providers.…

June 4, 2013, 11:54 AM EDT

This Summer Could Be the Breakthrough in Mobile Advertising Brands gear up

With more smartphone users than ever, brands are preparing for what could be a break-through quarter in mobile advertising as consumers spend more time outdoors while constantly checking their iPhone…

May 19, 2013, 11:07 PM EDT

This Toronto Agency Skipped the Product Placement and Released a Feature Movie Kokanee beer's entire ad budget

Specs Who Clockwise from top: Partners (creative) Rich Pryce-Jones, David Crichton, Randy Stein, Scott Dube; Bob Shanks, managing partner, business; David Chiavegato, partner, creative What Advertising agency Where Toronto offices Every copywriter wishes he…

April 25, 2013, 12:00 AM EDT

Top 10 Commercials of the Week: Nov. 30 - Dec. 7 Internet Explorer trolls itself, Santas go surfing, and GE gets the robots moving

This week, Bing bashed Google for "Scroogling" your holiday shopping searches, StubHub's ticket tree mourned its piney and formerly ornamented cousin, and Expedia unleashed a rare commercial that will have…

December 7, 2012, 10:04 AM EST

Ad of the Day: Expedia The travel site tells a cancer survivor's almost unbearably poignant story

Expedia's journey through darkness into light continues. The travel site isn't shying away from big, difficult topics in its "Find yours" campaign from 180 LA. Back in October, it unleashed a…

December 6, 2012, 3:35 PM EST

Expedia Travels to New Territory How the company's marriage equality spot wasn't aimed at the LGBT community

Earlier this month, Expedia launched “Find Your Understanding,” a 3:20-minute film about Artie Goldstein, a retired business owner who struggles to come to terms with his daughter’s decision to marry…

October 17, 2012, 6:13 AM EDT

Top 10 Commercials of the Week: Sept. 28 - Oct. 5 H&M gets weird, Google gets wet, and Expedia comes out strongly in favor of gay marriage

This week, Luvs dipped its toe in controversy with a spot about breastfeeding in public, beer companies beat around the bush with pitches that subtly sold their brews, and Cartoon Network…

October 5, 2012, 8:47 AM EDT

Ad of the Day: Expedia Travel site endorses gay marriage in long-form spot about a father's journey to understand his daughter

Whatever the risks and rewards may be, more and more brands are openly coming out in favor of same-sex marriage—with the significant attendant media coverage surely being part of the…

October 3, 2012, 11:02 AM EDT

Amazon Dominates List of Top Ten Google Advertisers Insurance, telcos, among the other big spenders

MediaPost has published a new list of Google’s top ten search advertisers based on fourth-quarter data from 2010. According to the list, Amazon ranks as Google’s top spender, followed by…

April 12, 2011, 11:03 AM EDT

Advertisement