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Topic: Expedia

What Google Learned From the Digital Diaries of 1,000 Mobile Users

Smart phones are the popular choice for addressing needs

There's that old saying about how it takes walking a mile in someone else's shoes to know them. But for Google, all it takes is a week of tracking a…

What Ad Buyers Really Think About Google, Facebook, Twitter and Everything in Between

A candid discussion with 7 insiders

The major digital media platforms—full of big gains, big hype and often a lack of transparency—have made the advertising universe a complicated, fragmented place. And with eMarketer predicting digital ad…

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Expedia and Playboy are among the first to sign on

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's…

Ad of the Day: Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World

A partnership with St. Jude Children's Hospital

Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

Travelocity Hires a New Media Agency to 'Crack the Code Around Millennials'

Becomes third Expedia brand on Assembly's roster

Travelocity's roaming gnomes are really racking up the frequent-flyer miles on agency visits this year. The travel site has hired Assembly in New York without a review to handle U.S. media—and…

Apple Watch Is Almost Here, and These Are the Brands Taking It Over

But are marketers ready to leap from smartphones?

Unlocking the door of a hotel room with the flick of a wrist will become the new reality for Starwood Hotels and Resorts this week. The chain is among more…

Santa Ditches the Sleigh and Flies Coach in Expedia's Heartwarming Christmas Ad

Donating reward points to St. Jude

The sleigh is overrated. Santa Claus ditches it entirely in Expedia's touching Christmas campaign from 180LA, choosing instead to fly coach around the world and ending up at St. Jude Children's…

5 Instagram Food Photographers Who Keep Fans and Brands Hungry for More

Getting shoppers to bite

Marketers hope they can make consumers hungry for their products from Instagram posts. And it's not just food brands getting in on the action—online services and retailers like Expedia and…

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report

But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent…

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