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Topic: Expedia

TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Expedia and Playboy are among the first to sign on

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's…

Ad of the Day: Expedia Builds a Gorgeous VR Room to Help Sick Kids Travel the World

A partnership with St. Jude Children's Hospital

Imagine a young girl stuck in a hospital for months—or years—finally getting to live out her fantasy of roaming with wild horses on an Argentine plain. One girl did, in…

How Arby's Turned Its Brand Around After Years With an Identity Crisis

CMO Rob Lynch got the chain back in the conversation

Arby's brand president and marketing boss Rob Lynch realized shortly after joining the fast-food chain famous for those stacked-to-the-ceiling roast beef sandwiches that he had his work cut out for…

Travelocity Hires a New Media Agency to 'Crack the Code Around Millennials'

Becomes third Expedia brand on Assembly's roster

Travelocity's roaming gnomes are really racking up the frequent-flyer miles on agency visits this year. The travel site has hired Assembly in New York without a review to handle U.S. media—and…

Apple Watch Is Almost Here, and These Are the Brands Taking It Over

But are marketers ready to leap from smartphones?

Unlocking the door of a hotel room with the flick of a wrist will become the new reality for Starwood Hotels and Resorts this week. The chain is among more…

Santa Ditches the Sleigh and Flies Coach in Expedia's Heartwarming Christmas Ad

Donating reward points to St. Jude

The sleigh is overrated. Santa Claus ditches it entirely in Expedia's touching Christmas campaign from 180LA, choosing instead to fly coach around the world and ending up at St. Jude Children's…

5 Instagram Food Photographers Who Keep Fans and Brands Hungry for More

Getting shoppers to bite

Marketers hope they can make consumers hungry for their products from Instagram posts. And it's not just food brands getting in on the action—online services and retailers like Expedia and…

Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report

But which player gets the biggest bang for its buck?

With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent…

Expedia Has an Idea for Parents Who Travel Too Much for Work

Cash in your reward points for a trip your kids won't forget

Parents, Expedia wants to offer you a consolation prize for all the heartbreaking time you have to spend traveling for business rather than being at home with your kids. Instead of…

Expedia Travels Back in Time to Recreate Your Best Throwback Thursday Photos

One a week through August

Expedia and 180LA have done a nice job lately of thinking more broadly about the concept of travel, going beyond physical journeys into emotional, even spiritual ones. (Among its more…

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