The good, the bad and the never-seen
By Jason Lynch on Jun. 1, 2016 - 10:42 AM EDT
Before they made it big on television, lots of actors honed their skills, and earned their keep, by appearing in commercials. Adweek asked several TV stars to recall the most…
Can Novartis and J&J win back consumer confidence in their pain-reliever brands?
By Joan Voight on Sep. 4, 2012 - 6:22 AM EDT
It’s enough to give brand marketers a whopping headache. After years of brand advertising around famous slogans such as “Excedrin Headache Number 24,” Excedrin products were voluntarily and quietly yanked from…