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Topic: Excedrin

Excedrin and Tylenol Suffer Recall Headache

Can Novartis and J&J win back consumer confidence in their pain-reliever brands?

It’s enough to give brand marketers a whopping headache. After years of brand advertising around famous slogans such as “Excedrin Headache Number 24,” Excedrin products were voluntarily and quietly yanked from…

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