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Topic: Evolve Media

Electronic Dance Music Goes Mainstream As Older Millennials Start Listening

CraveOnline partners with EDM.com to create opportunities for brands

As brands struggle to reach millennials, they're turning to a once-underground genre of music that is managing to capture a large, social media-savvy audience: electronic dance music, or EDM. A study…

Online Fraud's Next Victim: Mobile Advertising

Savvy fraudsters sneak into smartphones

Mobile advertising’s lack of a cookie—a nugget of data that tracks consumers’ digital activity—is both a blessing and a curse. While marketers aren’t able to target consumers the same way…

Evolve Media Acquires AfterEllen.com

Says brands want to target LGBT audience

Evolve Media today purchased the LGBT women's lifestyle site AfterEllen.com from Viacom for an undisclosed sum.  "It adds scale, unique affinity, and a unique additional interest and focus on the LGBT community…

TotallyHer.com Joins the Ranks of Sites That Don't Use Display Ads

Offers only native content for brands

If you head over to TotallyHer.com, you'll notice one notable difference: a lack of display ads. Instead, the only way to advertise brand on Evolve Media's latest site—which launched on…

Publishers Are Responding to Brands' Viewability Concerns

A discussion with Evolve Media president Brian Fitzgerald

Viewability has been one of the hotter topics in the digital marketing space this year, and at the heart of the chatter is the Media Ratings Council's decision to lift…

These Digital Publishers Aren't Freaking Out Over Mozilla's Move

Industry reaction to Mozilla's cookie-blocking doesn't match IAB's

Mozilla was thrust back into the spotlight last week when the tech company again made clear it intends to block third-party cookies on Firefox. This week the Interactve Advertising Bureau…

Great Hill Partners Acquire SheKnows.com

Growing women's media property no longer under Evolve Media umbrella

SheKnows.com, a women's lifestyle site, has been acquired by Great Hill Partners, a private equity firm specializing in high-growth companies.  Formerly under the umbrella of Evolve Media Corp., SheKnows.com was a…

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