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Topic: Events

Infographic: What Millennials Want to See (and Take Home) From Branded Events

The most popular swag? Reusable bottles

Everyone loves a good party, and brands know that. As more events are sponsored, the ways that brands interact with partygoers before and after is becoming more important. Splash, creator of…

This Company Takes the Stress Out of Wedding Planning From Its Laid-Back Digs

WeddingWire’s DC office streamlines collaboration

The arduous task of wedding planning is the stuff of legends. So it should come as no surprise that the more than $100 billion events industry—which should be noted has…

Zimmerman Gets an Unusual Assignment From a Publisher

Growing readership for Men's Fitness and Star, without ads

A funny thing arose out of conversations between Zimmerman Advertising founder Jordan Zimmerman and American Media Inc. CEO David Pecker: The ad agency got an assignment that doesn't involve advertising. Rather,…

Top Chefs and Caterers Use Pot as a Secret Ingredient

Going beyond the brownie

Put down that pot brownie. In a bid to join the mainstreaming of marijuana, chefs and caterers are pairing cannabis with cuisine—not just to keep up with the times, but…

PopSugar Launches Full-Service Unit The Bakery

Want to know what women want? Lifestyle company may have the answer

If you are a company looking to target the ladies, PopSugar is serving something up for you. The women’s lifestyle company today unveiled The Bakery—a full-service, in-house team dedicated to helping advertisers…

Sports Runs as a Theme for Almost All of This Agency’s Roster

Events are even being created by mashing up clients

Specs Who Charlie Tombras (l.), president, CEO; Dooley Tombras, evp What Full-service agency Where Knoxville, Tenn. The second- and third-generation family members to run The Tombras Group, an independent in Knoxville, Tenn., Charlie Jr.…

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