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Topic: Europe

The Spot: Sitting Pretty

A British ad agency crafts an elegant and touching commercial … for furniture

IDEA: British furniture maker DFS has traditionally used its massive ad budget—some $130 million a year—mostly to annoy people. Its obnoxious, price-led, hard-sell messaging bludgeoned viewers into submission. "They had…

Ad of the Day: Paralympic Games

Forget the Olympics. This is the summer's most stunning sports commercial

Turns out the summer's most amazing sports-action commercial isn't for the Olympic Games. It's for the Paralympic Games—and it's a triumph of skillful direction and gritty, powerful storytelling. The 90-second spot,…

Ad of the Day: GlaxoSmithKline

TBWA crafts a heart-pounding Olympic tribute to drug-free adrenaline

It's rare to to see a drug ad that isn't, at best, bore-you-to-tears dull. But GlaxoSmithKline launched a new spot this week that's actually worth watching. Created by TBWA in London…

Ad of the Day: Credit Suisse

Euro RSCG hauntingly updates a classic Ovid poem to promote the client's Titian exhibition

In the classic tradition of the financial world bankrolling the artistic one, Credit Suisse is sponsoring an exhibition titled Metamorphosis: Titian 2012 at London's National Gallery this summer—and called on…

The Spot: Speed the Plough

A farmer and his son work the land in the latest epic spot from British baker Hovis

IDEA: Hovis bread secured its place in British advertising history with 1973's much-loved "Boy on Bike" spot. Directed by Ridley Scott, the homespun tale featured a young boy pushing a…

The Spot: Flirting With Disaster

Playboy wonders what would happen, or not, between a man and a woman stuck in an elevator

IDEA: Playboy is introducing a line of men's toiletries worldwide—shower gels, body sprays and fragrances—and kicking off the advertising with a stylish and sexy (some might say sexist) 60-second launch…

Ad of the Day: Volkswagen

In auto-safety advertising, nothing beats a good father-daughter team

We featured Volkswagen work from Deutsch Los Angeles in this space as recently as last Wednesday, but this new VW spot from DDB London has pushed its way to the…

Ad of the Day: Hornbach

DIY projects remain epically inspiring in the German chain's latest surreal and symphonic spot

You might think the sound of a jackhammer crunching through concrete is obnoxious. Wrong, says German home-improvement brand Hornbach. It's music. The building-supplies chain is out with an offbeat new spot…

Ad of the Day: Ford

For the worst drivers, parallel parking is a pinball game, so Ogilvy made a life-size one

One hot trend in automotive marketing is the giant, experiential video game—a public event that brings car gaming out of the living room and into the real world. Mercedes in…

The Spot: Pain Beyond Words

Children hint at abuse, in their own inimitable language, in this powerful PSA for Britain's NSPCC

IDEA: Britain's National Society for the Prevention of Cruelty to Children had a pressing issue: People were waiting months, even years, to report suspected child abuse. This is partly because…

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