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Topic: Europe

Ad of the Day: Carlsberg Your friend calls in the middle of the night from a poker game gone wrong. What do you do?

Lately it seems like every day is April 1 in advertising, based on how many campaigns are pranking ordinary people. Cue Carlsberg's latest stunt, which rouses unsuspecting people from their beds…

March 14, 2013, 10:00 AM EDT

Ad of the Day: Nivea Why the brand ambushed innocent people and made them feel unbearable stress

It's not usually the role of advertising to make people experience extreme discomfort. But it works pretty well in this Nivea stunt from Germany—a clever if highly sadistic bit of…

February 14, 2013, 12:25 PM EST

Ad of the Day: Lurpak W+K churns out another sensory masterpiece in its British butter campaign

The world is going to hell in a hurry. But at least we've got our comfort food, which has sustained us for millennia—all cooked with rich, quality butter. That's the reassurance…

February 11, 2013, 1:12 PM EST

Ad of the Day: Herbaria Tea Will the world's scariest herbal-tea commercial really calm your nerves?

This new spot for the latest game in EA's Dead Space series really captures the visceral horror of the video-game franchise's sickest, most disgusting … wait, hold on. I'm sorry, this…

February 6, 2013, 3:17 PM EST

Ad of the Day: Ikea A couple of hip hoarders find room to breathe in Mother's latest spot

Ikea is carving out a nice little niche allaying the neuroses of pack rats—also, normal people who just have too much crap cluttering up their lives. This new spot from the…

January 29, 2013, 4:00 PM EST

Ad of the Day: Barclays Here's a better way to finance the avarice of your wretchedly spoiled children

Considering the scorn with which the banking industry is generally viewed, it makes sense that many banks often use their ads to project a kinder, more human side to the…

January 17, 2013, 2:14 PM EST

Ad of the Day: Ikea A family plays musical beds in this cute, insomniacal spot from Sweden

Yes, all right, fine. This advertisement is adorable. Ikea has a pretty good idea what furniture is used for—namely, anything except its stated purpose. Also: finally, a housewares ad that won't…

January 16, 2013, 12:13 PM EST

Ad of the Day: The Guardian The British newspaper wants to own the weekend. No, really, own it

The Guardian wants Britain to know it's taking over the weekend. No, literally taking it over, to the point where Brits will soon be forced to refer to their days off…

January 10, 2013, 1:17 PM EST

Ad of the Day: Virgin Atlantic Superhuman children find their calling in the airline's stylish new global campaign

As a child, could you catch fish with your bare hands while standing knee deep in the local river? Did you have uncanny, almost otherworldly powers of clairvoyance that let…

January 2, 2013, 10:14 AM EST

Ad of the Day: Lacoste One day, you'll change your polo shirt with a swipe of your hand (or not)

You are walking down the street. You decide you don't like the color of your shirt. You swipe at your chest like it's a touch screen. Your shirt changes color,…

December 11, 2012, 2:04 PM EST

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