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Topic: Europe

Why Aren't Christmas Ads as Big a Deal in the U.S. as They Are in the U.K.?

American stores just can't pull our heartstrings like the Europeans can

Like many Americans, Devra Pyrwes has watched the beautifully produced Christmas films posted online by U.K. retailers John Lewis and Sainsbury's. And like many Americans, Pyrwes got emotional watching the…

Here Are Some of the World's Best Ads You Might Have Missed in 2015

Fun finds from this year's Epica Awards

Even if you feel bombarded by ads every day, you've probably missed quite a few of the better ones that never quite reached a global audience. This past week, I was…

Shiseido's Gender-Shifting Makeup Ad Wins Grand Prix in Film at Epica Awards

Mini, John Lewis and ElaN Languages also take top honors

BERLIN, Germany—Major marketers Mini Cooper and John Lewis shared the stage with little-known upstarts Shiseido and ElaN Languages in accepting Grand Prix honors from the Epica Awards. The France-based award show,…

French Copywriter's Ad Wins a Top Award Just Days After His Death in the Paris Attacks

Epica judges learned of Fabrice Dubois' role after voting

BERLIN, Germany—A Renault ad by Publicis Conseil won gold in the Epica Awards on Tuesday, and only after voting were the judges told it had been written by copywriter Fabrice…

A Translation Site's Clever Recipe Taste Test Shows How Wrong Google Translate Can Be

JWT project wins gold at Epica

BERLIN, Germany—When you have a free competitor as hugely popular as Google Translate, your only valid option is to make the most of it. That's exactly what translation service ElaN Languages…

Samsung Offered Young People a Free Vacation, With One Super-Awkward Caveat

Would you do it?

If you get twitchy when someone starts swiping back through the photos on your phone, this French ad for Samsung will truly make you uncomfortable. I'm currently judging at the international…

Death of Europe's 'Safe Harbor' Rule Could Mean Chaos for U.S.-Based Global Marketers

Court cuts off protections over NSA eavesdropping

Tech giants based in the U.S. like Facebook, Google and Twitter are about to face data-based headaches in Europe. Today, the Europe Court of Justice ruled that the "Safe Harbor" agreement—which…

This Interactive Coke Ad in a Subway Station Winks and Smiles When You Do

Facial recognition meets bottlecap emojis

Few tech trends have exploded as fast in recent years as facial recognition and emojis, and now Coca-Cola is bringing them together for an interactive billboard. A digital ad housed in a…

Ad of the Day: An Esteemed Literary Critic Reviews the Ikea Catalog

Putting furniture through the lens of Goethe and Freud

It has the world's largest print run: a staggering 220 million copies. And yet no literary critics have deemed it worthy of their commentary. Until now. German literary critic Hellmuth Karasek lowers…

3-Year-Old Cab Driver Surprised Passengers to Mark a Ride-Hailing App's Birthday

Hailo hid the real driver in the seat

Dubliners did a double-take recently when they called a cab via the Hailo app, only to have a 3-year-old pull up at the wheel. Local agency Guns or Knives organized the…

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