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Topic: Euro Rscg

THE:HOURS Founders Leave Euro to Start New Agency Moving forward

Three years ago, Euro RSCG purchased a majority stake in startup record label THE:HOURS, with the idea of using it to leverage musical talent for brands. Now, the founders of…

December 5, 2011, 5:08 AM EST

Merck Names Second Global Shop For OTC Brands Assignment will be backed by $50 million in media spending

Publicis has become Merck's second global agency for non-prescription brands. The Publicis Groupe agency beat three other contenders—Grey, Deutsch and Saatchi & Saatchi—to win the assignment, which will be backed by…

November 22, 2011, 5:43 PM EST

New York Life Briefs Finalists Three shops vie for creative account

New York Life's creative advertising review has entered its final stages.  The company's marketing executives today briefed three contenders—Euro RSCG, TBWA\Chiat\Day, and Carmichael Lynch—and those shops will now prepare for final…

November 18, 2011, 5:35 PM EST

BBDO Wins Bulk of ExxonMobil's Global Creative Business UM is big winner in media

ExxonMobil's decision to shift the bulk of its global creative business to BBDO, and keep DDB on some of its fuels marketing, represents a big victory for the client's sole…

November 3, 2011, 6:54 PM EDT

Ad of the Day: Canal+ A bear calls the shots as a pretentious movie director in BETC's hilarious spot for the French film channel

Bears are usually just comic props in commercials. Not so in this wonderful, hilarious spot for the French movie channel Canal+ by Paris ad agency BETC Euro RSCG. Here, the bear…

October 12, 2011, 11:23 AM EDT

Merck's Global Creative Review Covers 3 Drugs Total media spending estimated at $50 million

The Merck & Co. consumer brands in play in the company’s global creative review are Dr. Scholl’s, Miralax and an incontinence drug for women that’s shifting from prescription to over-the-counter…

August 24, 2011, 7:11 AM EDT

Merck Confirms Global Creative Search Pharma giant seeks another shop to handle OTC brands

Merck & Co. has confirmed that its consumer products group is looking to hire another global agency to work on its over-the-counter, nonprescription brands. Euro RSCG is Merck’s lead global agency…

August 18, 2011, 3:16 PM EDT

Euro RSCG Becomes Foursquare Mayor of 42 Rival Agencies in Belgium

Here's a sneaky little Foursquare stunt: Euro RSCG Brussels, with help from generally mischievous agency Duval Guillaume, claims that it recently became Foursquare mayor of 42 rival ad agencies in…

August 8, 2011, 12:06 PM EDT

ExxonMobil Narrows Creative Field in Global Review Euro RSCG among those cut

The long-awaited cut among creative agencies in ExxonMobil’s global review has finally come down. Still standing are BBDO, DDB and McCann Erickson. DDB handles fuel advertising and McCann creates ads for…

July 6, 2011, 7:59 PM EDT

Euro RSCG Fights to Get Off the Ropes After losing four accounts in six months, Euro battles to keep ExxonMobil and Charles Schwab

Two months after becoming co-chairmen of Euro RSCG New York, Matt Ryan and Lee Garfinkel have their hands full trying not to come up empty. The duo is in the thick…

June 22, 2011, 6:34 AM EDT