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Topic: Euro Rscg

Local Beats Out Global in Agency Identity Crisis

Publicis is just the latest worldwide agency to ride the brand coattails of a local shop

Think globally, act locally. That’s one interpretation of Publicis Groupe’s merger this month of its namesake global agency with a local shop to create Publicis Kaplan Thaler in New York. In…

Ad of the Day: Credit Suisse

Euro RSCG hauntingly updates a classic Ovid poem to promote the client's Titian exhibition

In the classic tradition of the financial world bankrolling the artistic one, Credit Suisse is sponsoring an exhibition titled Metamorphosis: Titian 2012 at London's National Gallery this summer—and called on…

Hefty Bags Are Great for Containing Hostile Alien Lifeforms

Odd new spots from 'Napoleon Dynamite' director

Jared Hess, the director of Napoleon Dynamite, last seen making ads for the Utah State Fair that Utah ended up hating, is back with a new ad campaign via Euro…

Virgin Mobile Hires Brad Pitt's Brother Doug as Non-Celebrity Endorser

Carrier offers 'celebrity deals at celebrity brother prices'

This is kind of amusing: Virgin Mobile Australia has centered a whole new ad campaign from Euro RSCG around Doug Pitt—an unknown dude who happens to be Brad Pitt's brother.…

Hot Fireman Shows the Ladies How to Make a Sauza Margarita

Demo ad mixes 'tequila, bone structure, and kittens'

Super-manly spokesmen have been proliferating ever since the Old Spice guy first started yammering in his bath towel. The genre is getting pretty thin, but Sauza tequila comes up with…

Euro RSCG Bows Atlantic City Campaign

Effort eschews casinos for beaches, spas

Can you successfully market a city synonymous with gambling without emphasizing its casinos? Well, a new “Do AC” campaign from Euro RSCG and the Atlantic City Alliance attempts to do…

Ad of the Day: Dos Equis

The Most Interesting Man in the World is back, and he still has some interesting stories to tell

The Most Interesting Man in the World is back—and he's still interesting. Dos Equis just rolled out two new television spots in its long-running campaign from Euro RSCG, which first launched…

Atlantic City Selects Shops for Tourism Efforts

Initial media budget is about $20 million

Euro RSCG will take up the challenge of revitalizing tourism for New Jersey's Atlantic City. The Havas agency beat two other shops—Interpublic Group’s Draftfcb in New York and Havas’ Arnold in…

3 Shops Vie for Atlantic City Tourism Account

Initial media budget is about $20 million

Atlantic City’s search for an agency to drum up tourism is winding down, with three New York shops still in the hunt. The agencies—Euro RSCG, Arnold and Draftfcb—traveled to the New…

New York Life Completes Creative Search

Euro RSCG succeeds Taxi on the account

New York Life has selected a new lead creative agency, a week after final presentations. Euro RSCG will succeed Taxi on the business. Taxi, which has handled the account since 2007,…

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