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Topic: Euro Rscg

New York Life Launches a Creative Agency Review

$74 million account is currently at Havas Worldwide

Another insurance company is launching an agency search: New York Life is reviewing the creative business currently handled by Havas Worldwide, a client rep confirmed. The largest mutual life insurance company…

The ‘Soap Opera’ Inside Havas Worldwide

Some are wondering who is even in charge

During a recent, early-morning phone conversation with Adweek, the normally loquacious Andrew Benett was strangely quiet when asked to explain his new role as Havas Worldwide co-president, sharing responsibility for…

Lee Garfinkel Takes N.Y. CEO Role at Draftfcb

Leaves Havas Worldwide after almost 3 years

Lee Garfinkel is leaving Havas Worldwide after nearly three years to run the New York office of Draftfcb as its new CEO. At Havas Worldwide, Garfinkel was chief creative officer of…

Deutsch LA Creative Chief Hunter Exits

Joined agency two years ago from TBWA\London

Mark Hunter, the chief creative officer at Deutsch LA, is out at the agency he joined in January 2011, sources have confirmed. Deutsch executives could not be reached for comment and…

Three Shops Vie for NYSE Euronext Account

Final pitches are slated for December

NYSE Euronext has entered the final stage of a creative and media review that marks the end of Havas Worldwide's tenure on the business. The New York office of Havas, formerly Euro…

Top 10 Commercials of the Week: Sept. 14-21

Jennifer Aniston reveals all, automakers tug at the heartstrings, and a cancer survivor's luck runs out

This week, we discovered that, yes, ordering Internet service can be easier than body-waxing Sasquatch, some people will eat candy that comes from another person's sweaty armpit, and how scary…

Charles Schwab Search Follows CMO Switch

Creative review is expected to take 3 months

The biggest cliché about advertising reviews is that they’re triggered by turnover in marketing leadership, which appears to be the case for Charles Schwab. The review begins two weeks after the…

Local Beats Out Global in Agency Identity Crisis

Publicis is just the latest worldwide agency to ride the brand coattails of a local shop

Think globally, act locally. That’s one interpretation of Publicis Groupe’s merger this month of its namesake global agency with a local shop to create Publicis Kaplan Thaler in New York. In…

Ad of the Day: Credit Suisse

Euro RSCG hauntingly updates a classic Ovid poem to promote the client's Titian exhibition

In the classic tradition of the financial world bankrolling the artistic one, Credit Suisse is sponsoring an exhibition titled Metamorphosis: Titian 2012 at London's National Gallery this summer—and called on…

Euro RSCG Bows Atlantic City Campaign

Effort eschews casinos for beaches, spas

Can you successfully market a city synonymous with gambling without emphasizing its casinos? Well, a new “Do AC” campaign from Euro RSCG and the Atlantic City Alliance attempts to do…

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