Topic: Euro Rscg
Super-manly spokesmen have been proliferating ever since the Old Spice guy first started yammering in his bath towel. The genre is getting pretty thin, but Sauza tequila comes up with…
Can you successfully market a city synonymous with gambling without emphasizing its casinos? Well, a new “Do AC” campaign from Euro RSCG and the Atlantic City Alliance attempts to do…
The Most Interesting Man in the World is back—and he's still interesting. Dos Equis just rolled out two new television spots in its long-running campaign from Euro RSCG, which first launched…
Euro RSCG will take up the challenge of revitalizing tourism for New Jersey's Atlantic City. The Havas agency beat two other shops—Interpublic Group’s Draftfcb in New York and Havas’ Arnold in…
Atlantic City’s search for an agency to drum up tourism is winding down, with three New York shops still in the hunt. The agencies—Euro RSCG, Arnold and Draftfcb—traveled to the New…
New York Life has selected a new lead creative agency, a week after final presentations. Euro RSCG will succeed Taxi on the business. Taxi, which has handled the account since 2007,…
Suzanne Hart, the Young & Rubicam staffer who died in an elevator accident at the agency today, had held a series of jobs in new business development and account management…
Three years ago, Euro RSCG purchased a majority stake in startup record label THE:HOURS, with the idea of using it to leverage musical talent for brands. Now, the founders of…
Publicis has become Merck's second global agency for non-prescription brands. The Publicis Groupe agency beat three other contenders—Grey, Deutsch and Saatchi & Saatchi—to win the assignment, which will be backed by…
New York Life's creative advertising review has entered its final stages. The company's marketing executives today briefed three contenders—Euro RSCG, TBWA\Chiat\Day, and Carmichael Lynch—and those shops will now prepare for final…
