Topic: etsy

This Week's Must Haves: a Super-Customizable Sensor That Tracks Pretty Much Anything

Plus, Martha Stewart-approved 3-D prints and a dock for your Apple Watch

Here’s a roundup of must-have items picked by the Adweek staff. This week, we're highlighting a customizable sensor that tracks everything from sleep patterns to steps, a leather pouch inspired…

Etsy's Brooklyn HQ Is Everything You'd Expect From the DIY Giant

Cozy nooks and crafts galore

Surely no one among us expected the office of the startup responsible for proliferating the DIY movement to be anything less than completely quirky and cozy. But it's much more…

How Tiffany’s Iconic Box Became the World’s Most Popular Package

This robin’s egg blue is trademarked

For the sake of you intellectual-property aficionados out there, the color is No. 1837 on the Pantone Matching System chart. It is not commercially available; since a 1998 filing with…

Pinterest Users Don't Mind Ads—Up to a Point

Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

Artisanal Advertising

To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

The Digital Stimulus Package

2 million new gigs were created in 2011, says IAB study

Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the…