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Pinterest Users Don't Mind Ads—Up to a Point Adding value to conversations is key to acceptance

If you think the only people using Pinterest are moms and craft hobbyists, think again. While your typical Pinterest user is likely female (14 percent are men), they're a more…

June 3, 2014, 11:12 PM EDT

Artisanal Advertising To forge emotional connections with consumers, tech brands go for handcrafted effects

In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table…

October 9, 2012, 6:14 AM EDT

The Digital Stimulus Package 2 million new gigs were created in 2011, says IAB study

Ad-supported Internet sites created twice as many jobs (2 million total) in 2011 compared to 2007, according to a study conducted by the Harvard Business School and commissioned by the…

October 1, 2012, 9:00 AM EDT

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