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Topic: E*trade

Crackle and Spark Ink NewFronts Deal

Media shop gets first look at Bryan Cranston's new series

Crackle has inked an agreement with Publicis-owned media agency Spark in the Web publisher's first NewFronts deal this week. Financial terms were not disclosed. Spark services clients such as ConAgra brands…

Kevin Spacey Joins E*Trade's New Ad Campaign as a 'Type E*' Talent Scout

What would Frank do?

When Kevin Spacey appears on screen these days, you expect him to speak to camera in a South Carolina drawl, assess his chances at screwing over a rival, and perhaps…

E*Trade Adds SS+K to Its Creative Roster

New shop will focus on online marketing

Looking to deepen its online marketing efforts, E*Trade has added SS+K to its roster of agencies. SS+K in New York will focus in particular on the brand's use of social media…

How Nate Silver’s FiveThirtyEight Will Tackle the News

Site will include infographics, videos and even films

News organizations have always treated data as simply a complement to the news, but freshly relaunched FiveThirtyEight is flipping that idea on its head. Hot topics are secondary to stats…

Nate Silver's FiveThirtyEight Resurfaces Just in Time for March Madness

Picks Louisville to win it all

Nate Silver's FiveThirtyEight is back up today with predictions for the forthcoming NCAA tournament, tabbing Louisville as the odds-on favorite even though the Cardinals are only a fourth seed in…

TD Ameritrade Launches Creative Review

Media spending totals about $100 million a year

TD Ameritrade is looking for a new creative agency after splitting with incumbent Goodby Silverstein & Partners. In October, the online broker replaced chief marketing officer Phil Bowman with Denise Karkos,…

Grey N.Y. Cuts 4% of staff

Laying off 45-60 people

Grey New York is cutting 45-60 people, or about 4 percent of its staff of 1,100, with the layoffs taking effect in January. While the WPP agency has been on a…

Adidas Makes Gains Among Black Consumers, L'Oréal Lags

Brand study reveals the demo's feelings toward marketing

Adidas, E*Trade, Geico and Land Rover are a few of the brands that have made the biggest gains in terms of positive awareness among black teenagers and adults during the…

Ogilvy Wins E*Trade

Review never happened

Ogilvy & Mather has won E*Trade less than a month after Grey resigned the account, sources said. The move to a fellow WPP Group shop comes after an agency review…

Grey N.Y. Resigns E*Trade

Account in Review

After a six-year run, Grey Advertising resigned E*Trade after the client said it was launching an agency review. An RFP went out this week as the first stage of the…

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