Topic: Esurance

Lindsay Lohan Will Star in Esurance Super Bowl Ad, for Which She's Very Thankful in the Teaser Brand says it will have 2 spots in the game

UPDATE: In addition to the Lindsay Lohan spot described below, Esurance says it will have a second Super Bowl ad with a mystery star: Oh, we #sorta forgot to mention ...…

January 29, 2015, 6:43 PM EST

24 Hours in Advertising: Tuesday, Jan. 27, 2015 Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

January 26, 2015, 6:47 PM EST

Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its Postgame Coup Leo Burnett preps client's Big Game debut

After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them. The online insurance company confirmed Monday that it is suiting…

January 26, 2015, 4:21 PM EST

24 Hours in Advertising: Tuesday, Jan. 20, 2015 Seahawks apologize on Twitter, Lilly Pulitzer at a crossroads, and Lindsay Lohan joins Esurance

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Lilly Pulitzer's bold move to Target Many fans of the iconic Lilly Pulitzer…

January 20, 2015, 8:49 AM EST

U.S. Open Sponsors Will Serve On-Site Digital Activations to Tennis Fans Heineken, Mercedes-Benz among brands looking to score

When the hordes of spectators descend on the Billie Jean King National Tennis Center in Queens, N.Y., this week for the U.S. Open, brands will pull out all the stops…

August 24, 2014, 7:41 PM EDT

San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program Plans for more digital in-stadium activations

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today. Fans rack up points—or…

June 17, 2014, 5:27 PM EDT

Adam&eveDDB Selfishly Snags the Promo Grand Prix for 'Sorry, I Spent It on Myself' Burnett wins a pair of Lions for Esurance

CANNES, France—It pays to be selfish. London agency adam&eveDDB was celebrating that grinch-like truism here tonight as it reeled in the Grand Prix in the Promo & Activation Lions contest for…

June 16, 2014, 3:30 PM EDT

Starcom Joins Esurance Media Roster Havas retains direct-response duties

Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the lead…

April 5, 2013, 3:10 PM EDT

Fast Chat: Deutsch L.A.'s 'The Inventionist' Chief digital officer Winston Binch discusses agency's new digital unit

Yesterday, Deutsch L.A. announced “The Inventionist,” a new offering focused on conceiving and developing digital products at an affordable cost, for clients ranging from big brands to tech startups. Today,…

October 16, 2012, 4:51 PM EDT