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Topic: Esurance

Why Esurance Quickly Took Down This Billboard, Even Though It Looks Fine

From a distance, there was a problem

Esurance learned a fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance. The Chicago board above, which carries the seemingly…

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt

200K entries in first minute

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad…

Spam Accounts Swarm In as Esurance Giveaway Sparks 3 Million Tweets

Thousands retweet, follow bogus profiles

Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment as well. More than 100 fake Esurance accounts…

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer

John Krasinski's first on-camera spot

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

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