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Topic: Esurance

San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program Plans for more digital in-stadium activations

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today. Fans rack up points—or…

June 17, 2014, 5:27 PM EDT

Adam&eveDDB Selfishly Snags the Promo Grand Prix for 'Sorry, I Spent It on Myself' Burnett wins a pair of Lions for Esurance

CANNES, France—It pays to be selfish. London agency adam&eveDDB was celebrating that grinch-like truism here tonight as it reeled in the Grand Prix in the Promo & Activation Lions contest for…

June 16, 2014, 3:30 PM EDT

Esurance Hands Out That $1.5 Million, Releases Mind-Boggling Stats From Twitter Stunt 200K entries in first minute

Despite not actually airing a commercial during the Super Bowl on Sunday, Esurance had an extraordinarily successful night, thanks to its #EsuranceSave30 sweepstakes on Twitter. The company snagged the first ad…

February 6, 2014, 4:01 PM EST

Spam Accounts Swarm In as Esurance Giveaway Sparks 3 Million Tweets Thousands retweet, follow bogus profiles

Esurance definitely pulled off a last-second marketing coup at the close of last night's Super Bowl, but now spammers are seizing the moment as well. More than 100 fake Esurance accounts…

February 3, 2014, 4:46 PM EST

Esurance Buys First Ad After Super Bowl, Will Give the $1.5 Million in Savings to a Viewer John Krasinski's first on-camera spot

Esurance is doing a fun little stunt tonight that should get some attention. The online insurance company has bought the first commercial slot after the the final whistle of the Super…

February 2, 2014, 4:36 PM EST

Starcom Joins Esurance Media Roster Havas retains direct-response duties

Esurance has split its media planning and buying responsibilities between Starcom and incumbent Havas Media, following a review. Starcom, a Publicis Groupe agency, will join the brand's roster in the lead…

April 5, 2013, 3:10 PM EDT

Fast Chat: Deutsch L.A.'s 'The Inventionist' Chief digital officer Winston Binch discusses agency's new digital unit

Yesterday, Deutsch L.A. announced “The Inventionist,” a new offering focused on conceiving and developing digital products at an affordable cost, for clients ranging from big brands to tech startups. Today,…

October 16, 2012, 4:51 PM EDT

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