Advertisement

Topic: Esurance

What Kinds of Super Bowl Ads Generated the Most Online Buzz? How celebs, hashtags and logos fared

Now that the advertising industry has dissected which Super Bowl brands nailed and failed TV creative last night, it is probably a good time to take a look at how…

February 2, 2015, 3:17 PM EST

Which Brands Proved Their Social Skills on Twitter During Last Night's Super Bowl? Quick reactions and pre-packaged content defined the discussion

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments. But that's not…

February 2, 2015, 9:43 AM EST

Lindsay Lohan Will Star in Esurance Super Bowl Ad, for Which She's Very Thankful in the Teaser Brand says it will have 2 spots in the game

UPDATE: In addition to the Lindsay Lohan spot described below, Esurance says it will have a second Super Bowl ad with a mystery star: Oh, we #sorta forgot to mention ...…

January 29, 2015, 6:43 PM EST

24 Hours in Advertising: Tuesday, Jan. 27, 2015 Nick Offerman promotes Nascar, Victoria's Secret reveals Super Bowl ad, and brands take on #Snowmageddon2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Victoria's Secret releases full Super Bowl spot The lingerie brand teased its…

January 26, 2015, 6:47 PM EST

Esurance Suits Up for an In-Game Ad on the Super Bowl, a Year After Its Postgame Coup Leo Burnett preps client's Big Game debut

After thumbing its nose at the in-game advertisers on last year's Super Bowl, Esurance is set to become one of them. The online insurance company confirmed Monday that it is suiting…

January 26, 2015, 4:21 PM EST

24 Hours in Advertising: Tuesday, Jan. 20, 2015 Seahawks apologize on Twitter, Lilly Pulitzer at a crossroads, and Lindsay Lohan joins Esurance

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Lilly Pulitzer's bold move to Target Many fans of the iconic Lilly Pulitzer…

January 20, 2015, 8:49 AM EST

Why Esurance Quickly Took Down This Billboard, Even Though It Looks Fine From a distance, there was a problem

Esurance learned a fun lesson this week: Always take a few hundred steps back and see how your billboard looks from a distance. The Chicago board above, which carries the seemingly…

September 4, 2014, 3:04 PM EDT

U.S. Open Sponsors Will Serve On-Site Digital Activations to Tennis Fans Heineken, Mercedes-Benz among brands looking to score

When the hordes of spectators descend on the Billie Jean King National Tennis Center in Queens, N.Y., this week for the U.S. Open, brands will pull out all the stops…

August 24, 2014, 7:41 PM EDT

San Francisco 49ers Target Year-Round Football Fanatics With Rewards Program Plans for more digital in-stadium activations

The San Francisco 49ers are betting that sports fans will have a big appetite for digital year round with the launch of a new rewards program today. Fans rack up points—or…

June 17, 2014, 5:27 PM EDT

Adam&eveDDB Selfishly Snags the Promo Grand Prix for 'Sorry, I Spent It on Myself' Burnett wins a pair of Lions for Esurance

CANNES, France—It pays to be selfish. London agency adam&eveDDB was celebrating that grinch-like truism here tonight as it reeled in the Grand Prix in the Promo & Activation Lions contest for…

June 16, 2014, 3:30 PM EDT

Advertisement