Topic: Esquire Network

Her Naked Hoax Got Everyone Talking, and This E! Marketing Star Is Just Getting Started

2015 Brand Genius winner for media

The U.S. and U.K. press were in a frenzy last March, and it was all Jen Neal's doing. E!'s stunt to promote the new series The Royals—uploading a "tourist" video that…

NBCU's Esquire Network Hones In on Guys

Original series supplanting programming placeholders

For a lifestyle network that’s being positioned as a destination for what David Granger calls “the high normal American male,” a port of call for well turned-out gents who take…

Chivas and Esquire Team Up with Jason Sudeikis for 'Gentlemen' Web Video Series

Episodes are brainchild of The Story Lab

Chivas Regal is running its first-ever branded Web video series called "Brotherhood" through Dec. 15 on the new Esquire Network's website; the two-month-old NBC Universal initiative is looking to leverage the iconic…

Esquire Mines Web for Urban Boxing Series

White Collar Brawler jumps from online to TV

Esquire is hoping everybody is talking about this fight club. Today, the fledgling network, an offshoot of the venerable men's magazine, is set to launch White Collar Brawler, a show that…

Q&A With David Granger, Editor of Esquire

How male readers have changed during his tenure

David Granger has presided over Esquire for 16 years, an unusually long tenure for the editor in chief of a magazine these days. In that time, America has been pounded…

NBCU’s Esquire Network Will Now Unseat Style Rather Than G4

USA’s Wachtel elevated; Klarman out at Oxygen in major shake-up

After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender…

Esquire TV to Launch

Hearst and NBCU partner on men's network to replace G4; magazine's role limited

Male viewers whose tastes run more sophisticated than gaming and wrestling can take heart: Hearst's Esquire magazine is getting together with NBCUniversal to launch the Esquire Network for intelligent and stylish…