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Topic: Espn

L.A. Dodgers' Adrian Gonzalez Spends His Offseason Playing Fantasy Football

For sports TV, he heads to HBO

Specs Who Adrian Gonzalez Age 32 Claim to fame Los Angeles Dodgers first baseman; winner of the 2014 Silver Slugger Award, Golden Glove Award and Fielding Bible Award Base San Diego Twitter @AdrianTitan23 What’s the first information you…

Derek Jeter Launches The Players' Tribune

Publication offers 'unfiltered, honest and unique perspectives' from athletes

Derek Jeter didn't waste much time in making his next career move. Just days after his final game as a major league player, Jeter has launched The Players' Tribune, a new…

Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social

Big Twitter push for football season

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most…

Can Mobile Rule the Ad World?

After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

Why Does This Scandal Star Keep Tweeting in All Caps?

Darby Stanchfield isn’t mad, she’s just 'Sassy Abby'

Specs Who Darby Stanchfield Age 43 Claim to fame Stars as Abby Whelan on ABC’s Scandal (Thursdays, 10/9c) Base Los Angeles Twitter @darbysofficial What’s the first information you consume in the morning? I usually look at Twitter…

#FreeSimmons Is Trending on Twitter in Support of Suspended ESPN Journalist

Bill Simmons sounded off on NFL commissioner

Grantland editor in chief Bill Simmons' profanity-laced rant about NFL commissioner Roger Goodell may have placed him in hot water with his company, but the public is showing overwhelming support…

Brand of the Day: How Athletes Helped to Build ESPN Into a Powerhouse

Subject and audience are one

ESPN calls itself "the worldwide leader in sports." And it got there partly thanks to quite a bit of free advertising—happily provided by the very athletes it covers. Basketball, hockey, baseball,…

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL

Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

Meet the Agency That Dreamed Up Life-Size Hot Wheels

And broke 2 world records in the process

It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a…

6 of the Top 10 Brand Posts on Facebook Are About Sports

ESPN, Budweiser, CBS Sports are big winners so far this year

While Facebook’s controversial algorithm changes late last year have given marketers migraines, a few heavy hitters have powered through and scored huge numbers. Social vendor Shareablee reeled in stats for the…

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