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Topic: Espn

How the NBA's TV Partners Have Cashed In On the Warriors' Historic Season

Kobe's farewell bumped to ESPN2 as Golden State goes for 73rd win

It seemed like an easy call for ESPN. Los Angeles Lakers guard Kobe Bryant playing in the final game of his storied 20-year career in front of the only fan base…

This Tool Aims to Help Sales Teams Build Better Pitches This Upfront

MediaRadar will now track ad buying across TV

Whether it's reorganizing sales teams or combining upfront presentations, TV networks are looking at a more holistic approach this upfront season. And now a new cloud-based platform hopes to make those…

Jordan Spieth Gets Help With His Mac & Cheese in This Quiet Gem of a SportsCenter Ad

The question we've always wanted answered

It's been more than 20 years, but ESPN's "This is SportsCenter" is still going strong. In Wieden + Kennedy New York's latest work for the classic campaign, pro golfer Jordan Spieth…

FiveThirtyEight, Degree Team Up for Native Ads About Stephen Curry's Crazy Skills

ESPN site uses data for first branded content

The first native ad effort for FiveThirtyEight, ESPN's data-focused politics and sports site, fittingly showcases the science behind how athletes and fans move using research from Degree. The campaign, launching Thursday,…

Erin Andrews Awarded $55 Million in Hotel Stalker Lawsuit

Nashville Marriott found to be 49 percent at fault

The jury in Erin Andrews' civil suit has awarded the Fox Sports reporter and Dancing With the Stars host $55 million. Michael Barrett, who recorded a naked Andrews in her Nashville Marriott…

What Is Peyton Manning's Post-NFL Career Going to Be Like?

Marketing and broadcasting in star QB's future

Peyton Manning is calling it an NFL career. "I fought the good fight. I have finished my football race. After 18 years, it is time," the defending Super Bowl champion quarterback…

ESPN Responds to Erin Andrews' Claims She Was Forced to Do an Interview About Her Stalker

'We have been and continue to be supportive'

Fox Sports reporter and Dancing With the Stars host Erin Andrews was back on the stand Tuesday in her civil lawsuit against the owners of the Nashville Marriott hotel. On Monday,…

Grantland Founder Bill Simmons Reveals His Next Sports Site Will Be 'The Ringer'

11 former staffers are following him there

Grantland founder Bill Simmons is finally ready to unveil his next digital venture. This morning, he announced that his new sports and pop culture website will be called The Ringer. My…

If Facebook Likes Were Votes, This Is How the 2016 Presidential Race Would Play Out

Sanders beats Clinton, 3-1

FiveThirtyEight has partnered with Facebook to gauge the popularity of the Republican and Democratic presidential candidates—in terms of likes. The project, called The Facebook Primary, compares the number of page likes each…

As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

And it's helping brands reach elusive male millennials

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready…

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