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Topic: Espn

Step Aside Super Bowl: This Is 2015’s Craziest Sports Weekend

From Mayweather-Pacquiao to the Kentucky Derby, networks and advertisers anticipate big victories

This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron. After all, not even…

ESPN Sues Verizon Over FiOS' New Custom TV bundle

'Consumers have spoken... they want choice,' Verizon argues

ESPN isn't wasting any time in challenging Verizon's new, slimmer cable bundles as part of its FiOS service. The sports network behemoth filed suit Monday in New York Supreme Court,…

Snapchat Persuades Brands to Go Vertical With Their Video

Mobile phones change the way we watch

Snapchat is asking digital video advertisers if they are straight shooters. The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common…

Here's AOL's Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

In a crowded field, digital giant hopes to find and fill a niche

Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters. He's…

The ESPYs, Growing Beyond Die-Hard Sports Fans, Will Air on ABC This Year

ESPN awards show has become a pop culture event

The 2015 ESPYs will not be airing on their longtime TV home of ESPN, but on sister network ABC. The ESPYs, with lead sponsor Capital One, will air live on ABC…

NBC, CBS, ESPN Set 2015 Prime-time Football Schedules

Super Bowl rematches and Brady-Manning XVII highlight season

With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

Multi-year deal creates new premium ad space

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global…

Snapchat Launches Local Channel for New Yorkers

Users in the Big Apple can see and contribute to 'Our Story'

The New York City channel is now live on Snapchat. One of the app's most popular features, its Local section used widely on college campuses, is now giving New Yorkers a…

Bobby Flay Isn't a Fan of Food Bloggers Trading Snark for Clicks

The Food Network star says NYT still reigns supreme for reviews

Specs Who Bobby Flay Age 50 Claim to fame Chef (restaurants include Gato, Bar Americain and Mesa Grill); host of Food Network series such as Beat Bobby Flay, All-Star Academy and Bobby Flay's…

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