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Topic: Espn

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Without Its Respected Founder, What Does the Future Hold for ESPN's Grantland?

Writers jump ship, but traffic remains strong

Grantland has been a popular media punching bag ever since ESPN decided to end its 14-year relationship with Bill Simmons in May. With several other recent high-profile departures, the narrative…

Q&A: How ESPN’s Michelle Beadle Deals With Twitter Trolls

And the athletes she thinks are killing it on social

Specs Age 39 Claim to fame ESPN reporter and co-host of SportsNation (weekdays on ESPN2) Base Los Angeles Twitter @MichelleDBeadle Adweek: What's the first information you consume in the morning? Michelle Beadle: The first thing I…

What Advertisers Are Getting Wrong About Programmatic

TubeMogul's Phil Cowlishaw talks automation

Specs Current gig Vp of strategy at TubeMogul Previous gig Head of technology at Ikon Communications Age 35 Adweek: Describe your role as vp of strategy. Phil Cowlishaw: It's a little bit like…

AT&T's New 'It Can Wait' Ad Tells the Quietly Tragic Story of a Would-Be Football Star

What Fletcher Cleaves lost

"Fletcher's Drive" is the latest entry in AT&T's "It Can Wait" campaign, which warns against texting, web-surfing, emailing and other forms of potentially dangerous smartphone use while driving. ESPN CreativeWorks,…

ESPN Finds 5 Famous Endorsers After Hours to Kick Off Ads for Late-Night SportsCenter

72andSunny breaks SC@Night campaign

What do George Washington, Thomas Jefferson, Abraham Lincoln, Theodore Roosevelt and William Howard Taft do late at night at National Park, while winding down after their daily Presidents Race? They…

Dunkin' Donuts Taps YouTuber to Show NFL What Excessive Celebration Really Looks Like

Brand returns to ESPN's Monday Night Countdown

A duck-duck-goose-inspired touchdown celebration at a National Football League game is something I'd pay good money to see. The NFL, of course, would never condone such a silly spectacle. But thanks…

5 Reasons Your Office Should Play Fantasy Football

ESPN's fantasy expert Matthew Berry breaks it down

The NFL season kicks off Sept. 10 when the Pittsburgh Steelers visit the New England Patriots. In the meantime, millions of fantasy football players will draft, tweak and agonize over…

These Are the 10 Magazines With the Biggest Mobile Readerships

ESPN, People bring in huge monthly audiences

Those lingering few who think mobile's not a big deal need only look to a new study from the Association of Magazine Media, which found 26 percent of magazines' total readership…

ABC's Jesse Palmer Explains How an Internship Kicked Off His Broadcasting Career

'I had no idea I ever even wanted to be on television'

ABC News and ESPN's Jesse Palmer is all over the place lately. The special contributor to Good Morning America will also play a key role in ESPN's college football coverage…

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