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Topic: Espn

The Today Show’s Willie Geist Shares His Not-So-Guilty Viewing Pleasures

And why he thinks Bar Rescue’s Jon Taffer is the best character on TV

Specs Age 40 Claim to fame Co-host of the third hour of NBC's Today and co-host of MSNBC's Morning Joe Base New York Twitter @WillieGeist Adweek: What's the first information you consume in the morning?…

How ESPN NFL Insider Adam Schefter Got His First Big Break

It all started with a note his mom left on his bed

ESPN's resident NFL guru Adam Schefter has built quite a reputation for being the go-to guy when it comes to breaking football news, which is evident by his 4.41 million…

Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?

Brands finally tune in to 10-year-old medium

Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners…

Meet the Bleacher Report Editor Who Is Trouncing ESPN in Social Sharing

Joe Yanarella is Adweek's Digital Editor of the Year

Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then,…

Hot List: Here Are the Top TV Shows, Stars and Networks of 2015

Readers and editors agree Empire ruled the year

Amid the clutter of today's TV options, there are still several standout shows and networks worth celebrating. Adweek's annual Host List is a two-part celebration of the best that TV, print…

Old Spice Pitchmen Wage a Battle for (Shirtless) Control of SportsCenter

Rivalry between Mustafa and Crews reaches finale

Fans of ESPN's SportsCenter will find Terry Crews and Isaiah Mustafa behind the show's anchor desk tonight, but they're not there to talk through highlight reels. Old Spice's resident pitchmen will…

5 Months After Bill Simmons Leaves, ESPN Finally Shuts Down Grantland

Sportswriters will be featured on other platforms

Five months after its founder Bill Simmons departed, ESPN has decided to shut down its sports and pop culture website, Grantland. "Effective immediately we are suspending the publication of Grantland," ESPN…

Here's the New Trailer for Star Wars: The Force Awakens

Disney drops final look at film during ESPN's Monday Night Football

Disney is never one to pass on cross promotion, and tonight was no exception. The company used ESPN's Monday Night Football to air the third and final trailer for the upcoming…

How Marketers Can Avoid Getting Stuck in a ‘Badvertising’ Rut

Eschew zombie retargeting, embrace audience and context

Most of the digital ad industry's concern for more than a year has coalesced around two major obstacles: ad fraud and viewability. Advertisers are concerned whether ads they pay for…

Without Its Respected Founder, What Does the Future Hold for ESPN's Grantland?

Writers jump ship, but traffic remains strong

Grantland has been a popular media punching bag ever since ESPN decided to end its 14-year relationship with Bill Simmons in May. With several other recent high-profile departures, the narrative…

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