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Topic: Espn

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

Multi-year deal creates new premium ad space

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global…

Snapchat Launches Local Channel for New Yorkers

Users in the Big Apple can see and contribute to 'Our Story'

The New York City channel is now live on Snapchat. One of the app's most popular features, its Local section used widely on college campuses, is now giving New Yorkers a…

Bobby Flay Isn't a Fan of Food Bloggers Trading Snark for Clicks

The Food Network star says NYT still reigns supreme for reviews

Specs Who Bobby Flay Age 50 Claim to fame Chef (restaurants include Gato, Bar Americain and Mesa Grill); host of Food Network series such as Beat Bobby Flay, All-Star Academy and Bobby Flay's…

Why Keith Olbermann Picked Such a Dumb Fight on Twitter and Ended Up Suspended

A case of argue first, click later

ESPN commentator and world-champion friendmaker Keith Olbermann this week launched a Twitter war with college students who'd raised $13 million to fight pediatric cancer. The incident left Olbermann with a (paid)…

24 Hours in Advertising: Wednesday, Feb. 11, 2015

Models channel Lowe for DirecTV, cinemagraphs are spreading and Omnicom's Q4 gains

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Facebook courts advertisers with a captivating ad format Cinemagraphs, still images with a…

ESPN's New SportsCenter Ad Reveals the True Identity of Katy Perry's Sharks

Trudging back to their day jobs in Bristol

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to…

ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other

Plus the network's notable music campaigns

In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular…

Avengers Trailer Is the Ultimate Test for Facebook Video Versus YouTube

Marvel's college championship ad drove millions of views

When the new Avengers trailer debuted this week, it revealed that there is a huge battle going on—but not between The Hulk and his frenemy Iron Man. Instead, it pits…

It's Official: ESPN Scored Cable's Highest Ratings Ever With College Football Championship

So expect that $1 million ad price tag to go up in 2015

College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according…

Bob Newhart Won Twitter During the College Football Championship's First Half

Most brands turn in a real-time snoozer

Despite the predictions that tonight's college football championship on ESPN would be the highest-rated cable program of all time, there has been little real-time marketing by brands during the first…

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