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Topic: Espn

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

November 17, 2014, 2:28 PM EST

L.A. Dodgers' Adrian Gonzalez Spends His Offseason Playing Fantasy Football For sports TV, he heads to HBO

Specs Who Adrian Gonzalez Age 32 Claim to fame Los Angeles Dodgers first baseman; winner of the 2014 Silver Slugger Award, Golden Glove Award and Fielding Bible Award Base San Diego Twitter @AdrianTitan23 What’s the first information you…

November 17, 2014, 12:02 AM EST

Derek Jeter Launches The Players' Tribune Publication offers 'unfiltered, honest and unique perspectives' from athletes

Derek Jeter didn't waste much time in making his next career move. Just days after his final game as a major league player, Jeter has launched The Players' Tribune, a new…

October 2, 2014, 4:52 PM EDT

Dunkin' Donuts Wants to Take Loyalty Up a Notch With Mobile and Social Big Twitter push for football season

Last year, Dunkin' Donuts partnered with ESPN to create TV spots entirely from Vine videos, and now the two are rolling out a Twitter-heavy promotion for football season. And while most…

September 30, 2014, 3:40 PM EDT

Can Mobile Rule the Ad World? After early struggles, the small screen may ultimately emerge as the winner

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared…

September 29, 2014, 8:00 AM EDT

Why Does This Scandal Star Keep Tweeting in All Caps? Darby Stanchfield isn’t mad, she’s just 'Sassy Abby'

Specs Who Darby Stanchfield Age 43 Claim to fame Stars as Abby Whelan on ABC’s Scandal (Thursdays, 10/9c) Base Los Angeles Twitter @darbysofficial What’s the first information you consume in the morning? I usually look at Twitter…

September 29, 2014, 12:08 AM EDT

#FreeSimmons Is Trending on Twitter in Support of Suspended ESPN Journalist Bill Simmons sounded off on NFL commissioner

Grantland editor in chief Bill Simmons' profanity-laced rant about NFL commissioner Roger Goodell may have placed him in hot water with his company, but the public is showing overwhelming support…

September 25, 2014, 2:25 PM EDT

Brand of the Day: How Athletes Helped to Build ESPN Into a Powerhouse Subject and audience are one

ESPN calls itself "the worldwide leader in sports." And it got there partly thanks to quite a bit of free advertising—happily provided by the very athletes it covers. Basketball, hockey, baseball,…

September 23, 2014, 12:19 PM EDT

Nike Cuts Adrian Peterson as Brands Continue to Condemn NFL Marketers have reached a tipping point

Nike will no longer sponsor National Football League star Adrian Peterson, who was re-suspended by the Minnesota Vikings this morning stemming from allegations of abusing his 4-year-old son. "Nike in no…

September 17, 2014, 12:48 PM EDT

Meet the Agency That Dreamed Up Life-Size Hot Wheels And broke 2 world records in the process

It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a…

September 16, 2014, 1:03 PM EDT

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