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Topic: Espn

Here Are 2016's Most Watched Networks and Shows in the Coveted 18-49 Demographic

Super Bowl 50, NBC and The Walking Dead came out on top

Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for…

Hearst's New Content Platform Is Part News Feed, Part Art Installation

HearstLive will show stories from hundreds of brands in Manhattan

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home.…

ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

'30 for 30' originals aim to be antithesis of talk radio

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising…

The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

It will launch in 2019

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools. As part…

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

Q&A: Laila Ali on Sports Humanitarians and How Much Her Father Cared About People

Plus, being a contestant on the new Celebrity Apprentice

Ahead of the ESPY Awards Wednesday night on ABC, ESPN will hold its second annual Sports Humanitarian Awards tonight. The event at the Conga Room at L.A. Live will air…

ESPN The Magazine Teamed With Gatorade for This Mysterious, Tech-Savvy 'Body Issue' Cover

Shazam reveals code-covered star

ESPN The Magazine has eight main covers this week for its annual Body Issue. They feature NFL player Vince Wilfork, soccer star Christen Press, MMA fighter Conor McGregor and three-time NBA…

Millennial Males' Love for Drone Racing Might Help It Become the Next Nascar

DRL's first event attracted 40 million viewers

Last spring Nick Horbaczewski didn't have a clue what drone racing was. Now he's the CEO and founder of the Drone Racing League (DRL), with investors that include Miami Dolphins…

Warriors-Cavs Finale Is the Most-Watched NBA Game Since Michael Jordan Era

ABC broadcast surpasses 30 million viewers

Though it may not be as impressive as ending Cleveland's 52-year title drought, LeBron James helped the NBA end another streak. Sunday night's thrilling finish to the 2016 season was the…

New ESPN Series Shows How O.J. Simpson Changed Advertising—and It Changed Him

Hertz ads, not football, made 'the Juice' a superstar

If you thought FX's superb The People v. O.J. Simpson was the definitive TV miniseries about the NFL star turned criminal, you ain't seen nothing yet. Just wait until tomorrow, when…

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