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Topic: Espn

ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics

And it benefits advertisers, too

Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City…

ESPN Announces 2 New Morning Hours of SportsCenter and More 30 for 30

'The Worldwide Leader in Sports' plans a lot more of the same

If it ain't broke, don't fix it. Just improve it here and there. That was the mantra at ESPN's 2015-2016 upfront presentation at New York's Minskoff Theater this morning. The event…

ESPN and Cablevision Are Set to Announce a Game-Changing Data Deal

Marrying audience data and viewing habits

ESPN will announce a first-of-its-kind data deal with a cable TV provider at its upfront presentation tomorrow. The agreement combines audience data from Cablevision, the primary pay TV provider in New…

Step Aside Super Bowl: This Is 2015’s Craziest Sports Weekend

From Mayweather-Pacquiao to the Kentucky Derby, networks and advertisers anticipate big victories

This weekend, audiences will assemble in record-breaking numbers to cheer on an unprecedented assemblage of larger-than-life champions. And no, we're not talking about Avengers: Age of Ultron. After all, not even…

ESPN Sues Verizon Over FiOS' New Custom TV bundle

'Consumers have spoken... they want choice,' Verizon argues

ESPN isn't wasting any time in challenging Verizon's new, slimmer cable bundles as part of its FiOS service. The sports network behemoth filed suit Monday in New York Supreme Court,…

Snapchat Persuades Brands to Go Vertical With Their Video

Mobile phones change the way we watch

Snapchat is asking digital video advertisers if they are straight shooters. The popular messaging app is encouraging marketers and media companies to shoot ads vertically, a clear departure from the common…

Here's AOL's Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

In a crowded field, digital giant hopes to find and fill a niche

Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters. He's…

The ESPYs, Growing Beyond Die-Hard Sports Fans, Will Air on ABC This Year

ESPN awards show has become a pop culture event

The 2015 ESPYs will not be airing on their longtime TV home of ESPN, but on sister network ABC. The ESPYs, with lead sponsor Capital One, will air live on ABC…

NBC, CBS, ESPN Set 2015 Prime-time Football Schedules

Super Bowl rematches and Brady-Manning XVII highlight season

With the 2015 NFL regular season matchups now set, the rights-holding networks have revealed their schedules. The NFL season kicks off on Thursday, Sept. 10 with the Pittsburgh Steelers at…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

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