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ESPN Celebrates Brazil's Legacy and Love of Soccer in First World Cup Promo This party's been 64 years in the making

It's 2014, which means the World Cup is back—and back in Brazil for the first time since 1950. To get fans excited (as if they needed help), ESPN has released…

January 10, 2014, 9:20 AM EST

AOL Taps ESPN for Sports Video Content Broadcaster's news, highlights and SportsCenter clips to run on AOL sites

SportsCenter is coming to AOL—in a way. AOL inked a deal with ESPN that allows the online portal to distribute the sports broadcaster's highlights and other video content—including SportsCenter clips—on its network…

October 9, 2013, 12:34 PM EDT

SportsCenter Ad Discovers Secret to Rafael Nadal's Success With the Ladies It's sweeter than you think

Fresh from his U.S. Open triumph, Rafael Nadal comes on like the candy man in ESPN's latest tongue-in-cheek SportsCenter spot from Wieden + Kennedy in New York. Network personalities John…

September 12, 2013, 10:39 AM EDT

Nielsen and FreeWheel Expand Online Campaign Ratings Partnership Aimed to spark OCR usage for video buyers

Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen's Online Campaign Ratings (OCR) for their joint clients. In a best-case scenario for…

August 8, 2013, 12:00 AM EDT

ESPN Picks Its 10 Favorite SportsCenter Commercials Jason Sudeikis to host tribute to top 50

ESPN's "This Is SportsCenter" is among the handful of classic sports ad campaigns of all time. Launched in 1995 by Wieden + Kennedy in New York, the campaign—originally inspired by…

July 30, 2013, 3:02 PM EDT

espnW Shows You How to Portray Women Athletes in Advertising Take notes, Roxy

Those still annoyed by Roxy's sexualized portrayal of a woman athlete will enjoy this more kick-ass 30-second spot for espnW. The first brand promo for the ESPN property, it broke…

July 10, 2013, 10:36 AM EDT

Brits Stream Murray but Prefer McEnroe Dis BBC biggest live Web audience since 2012 Olympics

Andy Murray made history on Sunday, drawing millions of U.K. viewers to their TV sets. But on the Web, Murray’s win couldn't top an angry Kirsten Flipkens berating a broadcaster or…

July 8, 2013, 12:57 PM EDT

Web Video Companies Leaving Tons of Cash on the Table FreeWheel CEO says digital players could quadruple their ad output

FreeWheel sees a lot. The company helps power video content management and ad decisions for a number of big media companies, including Fox, NBCU, Turner, Vevo and AOL. As a result,…

June 3, 2013, 12:01 AM EDT

CC Sabathia Is Dwarfed by Scott Van Pelt in ESPN's New SportsCenter Ad It's all about the stripes

CC Sabathia is a large man, but he's not technically wearing a fat suit. That latter fact—and not just his slimming New York Yankee pinstripes—gives Sabathia the advantage over the…

April 17, 2013, 12:02 PM EDT

Respected ESPN Analyst Turns Out to Be Scruffy Hooligan in 'This Is SportsCenter' Ad Who is the real John Clayton?

Regular viewers of ESPN know John Clayton as a brainiac NFL analyst. In fact, he's a disgusting slacker who never left home. It's amazing what you learn from the "This…

September 6, 2012, 2:53 PM EDT

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