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Topic: Espn

Ad of the Day: ESPN W+K paints a great little comic portrait of WatchESPN, with a cameo by Bob Ross

Seventeen years after his untimely death from cancer at age 52, it's nice to see TV painter Bob Ross back on television, if briefly, in this amusing new ESPN commercial…

May 25 2012

O'Reilly and Hannity, Live on Your iPad Fox News jumps into the stream, with select cable providers

While dozens of digital media companies spent the past few weeks rolling out new Web series in search of television dollars, Fox News believes it’s got something far more valuable:…

May 08 2012

Highlights From Adweek's NexTech @DCNF Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

May 02 2012

Michael Jordan Finally Does an ESPN Ad, and Everyone's Disappointed The curse of famous names

A few months back, we wrote about the history of the ESPN SportsCenter campaign, and asked the creatives at Wieden + Kennedy New York which athlete they had always wanted…

April 17 2012

Second-Screen Sports Options Circumventing TV Rights Pacts Can ESPN steal the show without paying astronomical broadcast rights fees?

NBCUniversal has committed $4.38 billion to broadcast the next four Olympics. Could ESPN steal those rights by hardly spending a dime? Not a chance. But ESPN has every right to go…

April 10 2012

Ad of the Day: ESPN The latest SportsCenter work, starring Robinson Cano, is totally conventional yet utterly new

In January, we wrote about the history of Wieden + Kennedy New York's "This Is SportsCenter" campaign for ESPN, and how it has triumphed over the past 17 years (through…

April 09 2012

ESPN.com Enables Facebook's Automated Sharing Publisher the latest to sign on for Open Graph, with some restrictions

Publishers are warming to Facebook’s Open Graph—with some reservations. For example, ESPN.com last week began rolling out Facebook’s social sharing product on select news pages. Users who opt in will automatically…

March 29 2012

Bang Bang Pow Pow: TBS Wins Quarterly Ratings Race 'The Big Bang Theory' is a cable game changer

Mad Men may be the ultimate critical darling and The Walking Dead a relentless devourer of GRPs, but the most transformative show on basic cable is actually a broadcast hand-me-down. According…

March 27 2012

'ESPN The Magazine' Goes to All-Themed Format Pub will take on controversial Title IX

In the era of the 24-hour news cycle, it's tough for a news magazine to stay current, and no less so in sports. Just ask Sports Illustrated. So ESPN The Magazine—which…

February 29 2012

Sports Media and Marketing MVPs Adweek readers select the industry's star players. Here's the all-star lineup

Sports Media Executive of the Year John Skipper President, ESPN; Co-Chairman, Disney Media Networks The undisputed heavyweight champion of sports content, the 56-year-old last fall was tapped to replace veteran chief…

February 20 2012

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