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Topic: Espn

Why Keith Olbermann Picked Such a Dumb Fight on Twitter and Ended Up Suspended A case of argue first, click later

ESPN commentator and world-champion friendmaker Keith Olbermann this week launched a Twitter war with college students who'd raised $13 million to fight pediatric cancer. The incident left Olbermann with a (paid)…

February 24, 2015, 7:38 PM EST

24 Hours in Advertising: Wednesday, Feb. 11, 2015 Models channel Lowe for DirecTV, cinemagraphs are spreading and Omnicom's Q4 gains

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Facebook courts advertisers with a captivating ad format Cinemagraphs, still images with a…

February 11, 2015, 12:00 AM EST

ESPN's New SportsCenter Ad Reveals the True Identity of Katy Perry's Sharks Trudging back to their day jobs in Bristol

Right Shark and Left Shark had great time at the Super Bowl in Arizona. (Well, one of them had a better time than the other.) But now it's back to…

February 10, 2015, 11:33 AM EST

ESPN's Music Focus: How Athletes and Artists Are Learning From Each Other Plus the network's notable music campaigns

In recent years, ESPN's music focus has come to rival that of MTV. The cable network uses songs from diverse artists to bolster its sports coverage—and makes music a regular…

January 25, 2015, 10:00 PM EST

Avengers Trailer Is the Ultimate Test for Facebook Video Versus YouTube Marvel's college championship ad drove millions of views

When the new Avengers trailer debuted this week, it revealed that there is a huge battle going on—but not between The Hulk and his frenemy Iron Man. Instead, it pits…

January 13, 2015, 6:33 PM EST

It's Official: ESPN Scored Cable's Highest Ratings Ever With College Football Championship So expect that $1 million ad price tag to go up in 2015

College football's inaugural playoff championship game on Monday night is now in the books as the high-ratest cable television program of all time, drawing a staggering 18.5 overnight rating, according…

January 13, 2015, 1:21 PM EST

Bob Newhart Won Twitter During the College Football Championship's First Half Most brands turn in a real-time snoozer

Despite the predictions that tonight's college football championship on ESPN would be the highest-rated cable program of all time, there has been little real-time marketing by brands during the first…

January 12, 2015, 10:51 PM EST

ESPN Is Airing the College Football Championship in 12 Different Ways 'Megacast' makes the most of multi-screen options

If you're tuning in to the College Football Championship game between University of Oregon and Ohio State tonight, ESPN wants to give you some options. For the second year, the…

January 12, 2015, 7:36 PM EST

College Football Playoff Quickly Becomes a TV and Social Media Power Player Real-time marketers are waking up to the new 'big game'

College football, which culminates Monday night with its first playoff championship game, is either in the process of building its own version of the Super Bowl or is setting the…

January 11, 2015, 12:22 PM EST

NBC Ditched Tina Fey's New Sitcom—and She Couldn’t Be Happier As other TV comedies get canceled, she's glad to be on Netflix

The television landscape is changing by the day, and the networks are doing everything they can to hold on to their piece of the pie. As the Television Critics Association's…

January 8, 2015, 2:33 PM EST

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