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Topic: Espn

ESPN Anchors Can't Pull Off This NBA Star's Signature Style in New SportsCenter Ad

Draymond Green versus the fakers

ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series.  The ad opens with Golden State Warriors star…

Here Are 2016's Most Watched Networks and Shows in the Coveted 18-49 Demographic

Super Bowl 50, NBC and The Walking Dead came out on top

Christmas is still a few days away, but Santa Claus, with a little help from Nielsen, is handing out a few early holiday gifts to the networks: ratings wins for…

These Were the Hottest TV Shows and Networks of 2016

Power grabs, real and imagined, ruled the airwaves

Life met art in the 2016 TV Hot List. Veep, a political satire about a White House run, was declared Hottest Comedy, but was trumped by the real thing, which…

ESPN Honored the Cubs' Win With One of the Better 'This Is SportsCenter' Ads in a While

Resetting the numbers on the big board

It seems Wieden + Kennedy was pretty busy in the lead-up to the World Series. The agency's Portland, Ore., office created this lovely Cubs tribute on behalf of Nike that aired…

Hearst's New Content Platform Is Part News Feed, Part Art Installation

HearstLive will show stories from hundreds of brands in Manhattan

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home.…

ESPN's Long-Form Storytelling Could Turn Sports Podcasting on Its Head

'30 for 30' originals aim to be antithesis of talk radio

It's the new golden age of audio. So it's not entirely surprising that there has been a wealth of new podcasts announced in recent weeks, especially last week during the Interactive Advertising…

The ACC Finally Lands Its Own TV Network Through a Partnership With ESPN

It will launch in 2019

Following years of speculation, ESPN and the Atlantic Coast Conference finally came to an agreement this morning to partner on a TV network dedicated to the ACC's member schools. As part…

With Second 'Podcast Upfront,' IAB Hopes Brands Will Buy Into Audio Advertising

NPR, ESPN and others will pitch original shows

Buoyed by the success of popular podcasts like Serial and This American Life, the Interactive Advertising Bureau is hosting its second annual Podcast Upfront this fall to bring together publishers, advertisers and…

David Ortiz Is Planning for Retirement by Picking Through Papi Puns in ESPN's New Ad

'Papi gonna be rich'

With retirement looming, Red Sox designated hitter/first baseman David Ortiz is preparing for the next stage of his life the only way he knows how: By making terrible puns as…

Q&A: Laila Ali on Sports Humanitarians and How Much Her Father Cared About People

Plus, being a contestant on the new Celebrity Apprentice

Ahead of the ESPY Awards Wednesday night on ABC, ESPN will hold its second annual Sports Humanitarian Awards tonight. The event at the Conga Room at L.A. Live will air…

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