Topic: Espn
If you've never throttled-up a dirt bike or a four-wheeler across an open terrain but have ridden a horse, well, they're similarly bumpy-but-fun experiences. So Kawasaki's new partnership with Disney's…
ESPN on Tuesday began making a significant reduction of its work force, laying off more than 100 employees at its Bristol, Conn., headquarters and in at least one regional technology…
This afternoon, NBCUniversal will announce that ESPN exec Cherie Cohen has joined the fold, reporting to evps Dan Lovinger and Laura Molen with the title of svp of cable advertising…
In a bid to secure highly-coveted video advertising dollars, Twitter has been seeking deals with TV networks. Coinciding with the networks' upfronts, the social company reached deals with Fox and…
There’s an uncommonly large crowd on hand for this taping of SportsCenter, as some 2,000 observers are huddled around as anchor Hannah Storm winds down the 9:30 a.m. segment. Throwing…
À la carte is about to make a congressional comeback. Sen. John McCain (R-Ariz.) is working on a bill that would require cable and satellite companies to offer customers the…
After three years of sharing the rights to the NCAA Men’s Division I National Basketball Tournament, CBS and Turner Sports have agreed to accelerate their transition game. Beginning in March…
Branded content has gotten plenty of attention as it's taken off online where the division between editorial and advertising real estate can be fuzzier (see: Forbes, The Atlantic, BuzzFeed, Gawker),…
U.S. advertisers will spend $4.14 billion on digital video this year, according to eMarketer estimates. Yet while Twitter and Facebook are among the most popular ways to find and watch…
With the curtain set to go up on the 2013 NBA Playoffs, Turner Sports is priming the promotional pump with a little help from Rihanna and the Crossroads of the…
