Topic: Escape Pod

Wheat Thins nabs ad hater in latest ambush

When Wheat Thins went after people last summer who were talking smack about the brand on Twitter, there was understandable skepticism about whether the whole thing was a set-up. The…

January 26, 2011, 2:40 PM EST

OfficeMax launching kids out into orbit, too

Space travel is shaping up as a popular back-to-school theme this year. First, we had the BBC spot (advertising a documentary series about schools) in which a mother sends…

August 26, 2010, 10:40 AM EDT

Talk about Wheat Thins, and they'll find you

Watch what you say about brands. They've gotten the listening memo, and some are even taking action. Following in the harassing footsteps of Domino's, Wheat Thins is now going…

July 1, 2010, 12:53 PM EDT