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Topic: Escape Pod

Toys R Us' Holiday Ads Employ Prankvertising

Element of surprise at center of huge effort

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit…

Wheat Thins nabs ad hater in latest ambush

When Wheat Thins went after people last summer who were talking smack about the brand on Twitter, there was understandable skepticism about whether the whole thing was a set-up. The…

OfficeMax launching kids out into orbit, too

Space travel is shaping up as a popular back-to-school theme this year. First, we had the BBC spot (advertising a documentary series about schools) in which a mother sends…

Talk about Wheat Thins, and they'll find you

Watch what you say about brands. They've gotten the listening memo, and some are even taking action. Following in the harassing footsteps of Domino's, Wheat Thins is now going…

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