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Topic: Epsilon

Confessions of a Data Broker Acxiom’s CEO Scott Howe explains how self-regulation can work

Not long ago, data brokers—companies that compile databases of consumer information and then sell them to marketers—toiled in the shadows of media and advertising, seen as largely responsible for those…

March 25, 2014, 6:25 AM EDT

Flowers Say It Better in FTD Ads That Could Have Said It Better Guys, don't be like this

Judging from FTD's Valentine's Day ads, maybe love does mean having to say you're sorry after all. Four 60-second spots by Epsilon Chicago, designed to illustrate that "FTD says it best"…

February 7, 2014, 11:11 AM EST

How Facebook's Partner Categories Level the Playing Field—for Good Narrower targeting could mean more relevant ads, more ad dollars

Facebook would seem to be an ideal ad vehicle for small local businesses. But it's never lived up to its promise. Until maybe now. To date, a mom-and-pop dress shop may…

April 12, 2013, 12:00 AM EDT

Facebook Opens Up Ad Targeting to Minivan-Driving, Baby Food-Buying Homemakers Adds third-party audience segments from Acxiom, Datalogix, Epsilon

There was a time when advertisers could only find an audience for their Facebook ads based on users’ Facebook-submitted information like gender, age and whether they like Pages about cooking.…

April 10, 2013, 12:38 PM EDT

Direct Marketers Crank Up Lobbying Campaign Members of DMA to visit with lawmakers on Wednesday

The direct marketing business, which is just about every company these days that uses data to more precisely target customers and prospects, could be in for the fight of its…

March 12, 2013, 12:26 PM EDT

Facebook Will Let Brands Target Users With Offline Third-Party Data Expansion of Custom Audiences program includes partners Datalogix, Acxiom, Epsilon, BlueKai

Last summer Facebook began letting marketers target ads to their existing customers through Custom Audiences. That program has been limited to Facebook users for whom a brand has an email…

February 27, 2013, 2:37 PM EST

Is Facebook About to Run Into Privacy Issues Again? Activist group wants FTC, GAO and lawmakers to investigate

There's always inherent risk—as well as opportunity—when you make it up as you go. Facebook's new plan to work with big data vendors (reported today by Ad Age) to connect…

February 22, 2013, 3:36 PM EST

Epsilon Promises More Personal Email Ads Brands time messaging to individual subscribers

Email marketers are about to be swimming in new ways to reach their subscribers. This week Facebook will begin letting brands target their email subscribers with ads on Facebook, and…

September 4, 2012, 5:12 PM EDT

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