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Topic: Environment

Kids would prefer you not destroy the Earth

Zig's cinematic spot for Moms Against Climate Change pits child protesters (shouldn't they be in school?) against cops (don't they have parking tickets to write?) to illustrate that if kids…

November 6, 2009, 9:22 AM EST

Garbage talks trash in French recycling ads

The giant trash heap in DDB Paris's campaign for French environmental agency Ademe seems like a decent enough fellow. Once you get past the stench of week-old cafeteria croissants and…

October 27, 2009, 9:18 AM EDT

Help random babies crawl across the nation

"We cannot stand, but we stand for something." That's the theme of the Million Baby Crawl, an eco-awareness campaign from Seventh Generation, a maker of non-toxic household products. The Web…

October 22, 2009, 9:04 AM EDT

'Dead pets' climate-change ad feels the heat

This new British climate-change ad is drawing a large number of complaints. It shows a father reading his daughter a bedtime story in which puppies drown and rabbits are left…

October 21, 2009, 10:29 AM EDT

Latest WWF spot not terribly offensive at all

This animated clip by Bostock and Pollitt for World Wildlife Fund U.K. illustrates the domino theory of taking personal action to help improve Earth's climate. The cityscape at the start…

October 2, 2009, 8:36 AM EDT

Greenpeace ad tells Kevin Rudd to Rudd off

Kevin Rudd, the prime minister of Australia, is warned in this entertaining Greenpeace spot (created by Republic of Everyone) not to do a "dirty deal" at the United Nations Climate…

September 30, 2009, 10:10 AM EDT

Omnicom is greener than IPG (by a shade)

Omnicom takes top honors in Newsweek's Green Rankings 2009 report—among ad holding companies, that is. It is quite a bit back in the pack, at No. 472, out of…

September 30, 2009, 9:38 AM EDT

Ogilvy on saving the world through advertising

By Eleftheria Parpis In a testament to the belief that advertising can change the world, Bill Becker, executive director of the Presidential Climate Action Project, told an Adverting Week audience on…

September 23, 2009, 8:28 PM EDT

Starbucks, Walmart talk up green initiatives

By Elaine Wong Monday night's "Team Earth" panel at Advertising Week, held at The Times Center and consisting of top execs from Starbucks and Walmart, was positioned as a gathering of…

September 22, 2009, 3:02 PM EDT

Adman wins solar account, won't eat shorts

So, this is what it takes to win new business nowadays. Back in March, Ted Page of Captains of Industry vowed to eat his shorts on camera if the Boston…

September 16, 2009, 9:20 AM EDT

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