Topic: Environment
Type
Americans Are Tightwads When It Comes to Green Brands
New survey proves that worry's one thing, spending another
As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And…
By Eleftheria Parpis In a testament to the belief that advertising can change the world, Bill Becker, executive director of the Presidential Climate Action Project, told an Adverting Week audience on…
By Elaine Wong Monday night's "Team Earth" panel at Advertising Week, held at The Times Center and consisting of top execs from Starbucks and Walmart, was positioned as a gathering of…
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