Topic: Environment

Al Gore Enlists Youth for Climate Control Urges them to create awareness videos

Al Gore has launched a new climate change awareness campaign as part of The Climate Reality Project. The campaign called “Why? Why Not?” will target young people between the ages…

August 15, 2014, 4:01 PM EDT

3 Secrets to Being the Next Great Creative at Cannes Future Lions judge Rei Inamoto reveals the winning combination

CANNES, France—Faced with a deluge of diverse ideas from aspiring creatives, Rei Inamoto had an enjoyable but incredibly daunting task: select the world's best student work to be honored at…

June 18, 2014, 10:11 AM EDT

Green Is the New Black: Levi’s, Nike Among Marketers Pushing Sustainability Responding to a consumer behavior shift

Levi’s boasts of designer jeans made out of used plastic bottles. Nike tempts runners with knitted sneakers that it claims cut manufacturing waste by 88 percent. These products may be…

October 23, 2013, 3:08 PM EDT

Americans Are Tightwads When It Comes to Green Brands New survey proves that worry's one thing, spending another

As any politician will tell you, it’s one thing to get someone to smile and shake your hand and quite another to convince him to pull out his wallet. And…

July 8, 2011, 5:29 AM EDT

Ogilvy on saving the world through advertising

By Eleftheria Parpis In a testament to the belief that advertising can change the world, Bill Becker, executive director of the Presidential Climate Action Project, told an Adverting Week audience on…

September 23, 2009, 8:28 PM EDT

Starbucks, Walmart talk up green initiatives

By Elaine Wong Monday night's "Team Earth" panel at Advertising Week, held at The Times Center and consisting of top execs from Starbucks and Walmart, was positioned as a gathering of…

September 22, 2009, 3:02 PM EDT