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Topic: entertainment

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L.A.’s Diverse Creative and Tech Culture Energize New Agency President David&Goliath’s Brian Dunbar sees city as a collection of unique towns

  Photo: Karl J. Kaul/Wonderful Machine Specs Who Brian Dunbar Old gig Managing partner, director of client services, David&Goliath New gig President, David&Goliath Age 54 What's been your Goliath moment since becoming president? I think it's been really managing…

November 17, 2014, 12:02 AM EST

Hulu’s Jenny Wall Is a Pioneer of the Web Series Form But she doesn’t discount the impact of outdoor and TV advertising

Specs Who Jenny Wall New gig Svp, head of marketing at Hulu Old gig Vp, marketing at Netflix Age 44 Photo: Karl J Kaul/Wonderful Machine So how did you find Hulu? I think I found Hulu in…

August 24, 2014, 7:40 PM EDT

Ogilvy Entertainment's Scott Goes to WME | IMG Takes on new marketing, brands role

Doug Scott, the president and founder of OgilvyEntertainment, is joining WME | IMG this week as the firm's New York-based vp, marketing and brand solutions, a new role at the…

August 19, 2014, 3:19 PM EDT

Study: Audiences Increasingly Going Mobile for Entertainment 84% of category ads contained video, rich media

A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile Insights…

June 4, 2014, 12:24 PM EDT

The N.Y. Post Wants to Help You Choose What to Watch Entertainment site Decider launches this summer

It’s Friday night. You turn on Apple TV, open Netflix and spend the next hour trying to decide what to watch before switching over to cable for yet another Law…

April 28, 2014, 11:29 AM EDT

Selling Exercise Equipment: Always a Heavy Lift The rise of exertainment

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine…

February 6, 2014, 6:27 AM EST

Brands Are Eager to Partner With Cirque du Soleil It's a balancing act

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top,…

June 9, 2013, 11:20 PM EDT

E-book Buyers Are 21% More Likely to Be Female And other facts about digital entertainment

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as…

June 5, 2013, 12:03 AM EDT

What's the Best Time of Day to Send an Email? Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

March 27, 2013, 9:39 AM EDT

The Co-founder of Bonnaroo Discusses His Best Program of 2012 Helping marketers tap entertainment

Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought…

March 18, 2013, 10:11 PM EDT

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