entertainment | Adweek
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Topic: entertainment

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Selling Exercise Equipment: Always a Heavy Lift The rise of exertainment

In 1932, Mrs. Gordon Bergfor of New York City learned from her doctor that she had a chronic neuromuscular disease. The only hope she had was finding an exercise machine…

February 6, 2014, 6:27 AM EST

Brands Are Eager to Partner With Cirque du Soleil It's a balancing act

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top,…

June 9, 2013, 11:20 PM EDT

E-book Buyers Are 21% More Likely to Be Female And other facts about digital entertainment

From e-books to streaming music, people are moving to digital formats for their entertainment. But not all are moving at the same pace. The way we buy may be as…

June 5, 2013, 12:03 AM EDT

What's the Best Time of Day to Send an Email? Marketers need to know this

Does it feel like your inbox is always full? A report from Experian Marketing Services might explain why: It showed clients' email volume rose 5.4 percent in the fourth quarter…

March 27, 2013, 9:39 AM EDT

The Co-founder of Bonnaroo Discusses His Best Program of 2012 Helping marketers tap entertainment

Bonnaroo is one of the biggest music festivals in the U.S. This year, Superfly Presents, the group behind the Tennessee bonanza and other events like San Francisco’s Outside Lands, bought…

March 18, 2013, 10:11 PM EDT

Why You Should Be Watching Web Show Daily Shot Morning format not dead yet

Specs Who Ali Wentworth Age 48 New gig  Host and executive producer of relaunching Daily Shot on Yahoo Old gig Star of Starz’ Head Case; co-host of Living It Up! With Ali and…

February 25, 2013, 12:03 AM EST

Which Entertainment Show Is the Most Flattering to Celebrities? Hairstyles dominate the conversation

Poor celebrities. It doesn’t matter how much they spend on their clothes or work out at the gym. Sooner or later they’re going to flash a little too much skin…

February 20, 2013, 6:16 AM EST

Is Mobile Phoning It In? The IAB's Anna Bager on the challenges facing the still-nascent advertising medium

Anna Bager is vp and gm for the Interactive Advertising Bureau’s Mobile Marketing Center of Excellence. In that role, she tackles fundamental tasks like developing core metrics and standard ad…

February 11, 2013, 12:04 AM EST

First Mover: Nancy Tellem Microsoft's new entertainment chief sees the console as more than just for games

Specs Age 58 New gig President, entertainment and digital media, Microsoft Old gig President, CBS Entertainment Group Tell me about the new gig. After the number of years I’ve been in traditional media, this really…

November 12, 2012, 12:01 AM EST

AOL Goes Vertical With New Devil Units Two new formats aimed at entertainment, retail brands

AOL launched its oversized Project Devil ad unit in September 2010 as a way to attract brand dollars to the Web, in part by packing the premium placement with interactive…

October 1, 2012, 7:00 AM EDT

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