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Topic: Enterprise

Samsung Signs Deutsch for B-to-B Work, Expanding Roster Yet Again

Previously handled by consumer agencies

As major marketers like Microsoft and Kraft have moved toward consolidating their advertising business at fewer agencies, others have gone in the opposite direction, expanding their rosters and redistributing assignments…

Here's a Look at How Microsoft Makes Its Money in the Post-PC Era

Hint: it's in the cloud

Microsoft had to absorb a $7.5 billion loss because its plan to buy Nokia and then grab a bigger share of mobile devices mostly failed. The Redmond, Wash.-based company has…

Apple and IBM Join Forces to Boost Mobile Sales

Archrivals team up for b-to-b market

Apple has partnered with IBM to give the mobile phone manufacturer fresh inroads into the business-to-business market. Under the deal—dubbed an exclusive partnership between the archrivals—they will develop 100 apps for…

JWT Joins Google's Creative Roster

New York office wins Enterprise assignment after a pitch

Add JWT to the list of creative agencies that work for Google. The New York office of the WPP Group shop has landed a creative assignment from Google's Enterprise division after…

Perspective: Something Borrowed

It's not easy getting anyone else excited about renting a car

You almost have to feel bad for car-rental companies. OK, wait—not in the fiscal sense. Enterprise Holdings (parent of the Alamo, Enterprise and National brands) did $2.2 billion in business…

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