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Topic: Engagement

This Is Tiffany's First Engagement Ad to Feature a Same-Sex Couple

The iconic brand rings in 2015 right

Tiffany & Co. made headlines this weekend with a preview of its new campaign, featuring seven real-life couples who've all popped the question—including a same-sex couple. The real-life gay couple, a…

Some Question Just How Great Online Video Engagement Is

'This is the sleeper topic'

Is online video engagement really as good as people claim it is? No doubt, online video viewership is soaring. Total views rose 38 percent year-over-year in 2Q, according to FreeWheel, an…

MLB Advanced Media Planning Major Game Initiative This Summer

CEO Bowman explains why platforms matter during IAB sitdown

MLB Advanced Media is a quietly powerful force in digital media. Like, really powerful. With some projecting revenue of $500 million in 2012 and clients like NCAA March Madness and…

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