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Topic: Energy

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Solar Power: It's Not Just for Hippie Freaks Anymore Sunrun ads poke fun at clichés about green-energy users

This fun campaign from solar-power company Sunrun and ad agency Heat should make conventional utility companies green with envy. The writing's excellent—far better than my silly lead sentence—in three well-acted…

May 10 2012

Kids Doubt Climate Change in Bogusky's Latest Green Spot A response to Heartland Institute's school plans

Last fall, former Crispin Porter + Bogusky star Alex Bogusky oversaw "Denial Hits the Fan," a campaign for Al Gore's Climate Reality Project in which denial looked a lot like…

February 28 2012

BP Accidentally Includes Anti-BP Protesters in Latest Ad Feel-good spot goes awry

BP's public relations problems continue into 2012, as one of its "Look guys, we're helping!" ads features an accidental cameo by a group of anti-BP protesters, who are reminding Gulf…

January 03 2012

British Ad Completely Filled With Farting Lightbulbs Spot hawks bulbs with 'no nasty emissions'

I know I often rag on commercials for going too long, but this British spot for Megaman low-energy lightbulbs proves there's no way a farting lightbulb gag can overstay its…

September 02 2011

Solar-powered print ad pushes green energy

Here's a cool example of "Show, don't tell" advertising—a print ad that promotes green energy by being solar-powered itself. In the magazine, it's just a black-and-white sketch. But held up…

March 02 2011

PSA: Don't be ridiculous, turn off the lights!

Using an entire box of disposable razors when shaving, discarding each one after a single stroke. Wrapping a small sandwich in yards of tin foil. Keeping every tap in the…

October 15 2010

Unseen hands take care of invisible product

The visuals in this Piedmont Natural Gas ad by Luquire George Andrews are confusing me. The copy reads: "When your product is invisible, the people behind it are even more…

October 11 2010

J.R. Ewing ditches oil in ads for solar power

Larry Hagman, an old dude best known for playing the Texas oil baron J.R. Ewing on Dallas, is now hawking panels for SolarWorld. It's a good fit for the…

August 27 2010

Everything's backwards in Spanish utility ad

Ad shop Contrapunto in Barcelona crafted this visually impressive but kind of confusing spot for Gas Natural Fenosa, showing a guy and gal who literally go against the flow…

July 02 2010

CP+B tries to crowdsource away the oil spill

Stopping the oil spill has apparently befuddled the best minds in science and engineering. Why not bring in the ad folks? Crispin Porter + Bogusky, the people behind the…

June 02 2010

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