Topic: Endorsements
Type
Nike's Scandal Woes Just a Numbers Game
With billions invested in athletic endorsement deals, there's bound to be a few duds
Nike has a troubling knack for endorsing athletes prone to scandals, right? Not really. In fact, the brand’s troubles stem from its own success. “They just have the preponderance of athletes…
How to Score an Endorsement When You Have No Game
Can the Tebow brand survive his scoreless drought?
Tim Tebow was a godsend in 2010, an unbelievable stroke of luck for the Denver Broncos. After getting the starting nod, the mechanically unsound quarterback led his team to its…
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