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Topic: Emirates Airline

Emirates Is the World's Most Glamorous Airline

The American-bound carrier has rivals feeling turbulence

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lobster and…

Big Data Players Riff on Instagram Video (and Ukulele)

I-Com confab draws brands, agencies

The I-Com Global Summit kicked off this afternoon in Seville, Spain, where brands, agencies and tech vendors are discussing Big Data issues through Thursday. Coca-Cola, GlaxoSmithKline, Johnson & Johnson, Twitter, comScore,…

How Transportation Brands Sell Leisure and Sophistication Through Cocktails

The allure of the bar car

Ever since long-distance transportation evolved beyond the Conestoga wagon, commercial carriers (which, in the 20th century, meant trains and planes) have dealt with an obscure but serious problem. Most every…

BBDO, Atmosphere Proximity Win N.A. Emirates Airline

Had been at ISM

BBDO New York and Atmosphere Proximity have won Emirates Airline’s North American business, replacing Boston firm ISM which worked with the marketer for about 10 years. The Omnicom agency beat other shops…

Emirates Airline Launches U.S. TV Ad Campaign

StrawberryFrog creates appeal to American nationalism

Emirates Airline has launched a national television campaign in the United States, the airline's creative agency StrawberryFrog announced today. The spot, which began airing Tuesday, touts Emirates' growing fleet of Boeing…

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