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Topic: Eminem

Twitter's New Buy Button Is Key to Its Mobile Commerce Future Home Depot, Pharrell, Red test new feature

Twitter unveils a social shopping button today that lets marketers drive conversions straight from tweets, after months of speculation that such a feature was in the works. The new offering appears in Twitter’s iPhone…

September 8, 2014, 9:00 AM EDT

Which Music Artists Transcend the Gender and Age Divides Who ranks high no matter the demo

Generationally speaking, there's often a vast divide in musical taste—as most parents of teenagers can attest. When it comes down to men versus women, some names easily top both Top…

April 8, 2014, 11:30 PM EDT

PewDiePie Added Most YouTube Subscribers in 2013 Music stars like Rihanna and One Direction also high on list

For PewDiePie, the new bros just keep on coming. The Swedish game-loving, f-bomb-dropping comic personality added more YouTube subscribers in 2013 than anybody else—including Miley Cyrus, One Direction or Rihanna. PewDiePie is…

December 13, 2013, 11:18 AM EST

YouTube Awards Provides Subscriber Boost—for Some Acts Impact of the show should be clearer over time

Eminem and Taylor Swift were big winners at last night's YouTube Music Awards. Curiously, so were One Direction and PewDiePie—even though neither act was part of the show. According to the…

November 4, 2013, 10:42 AM EST

Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of Duty: Ghosts Interscope-Activision deal

As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the rapper's…

October 8, 2013, 2:44 PM EDT

Chrysler Goes From Eminem and Clint to Ron Burgundy? A fictional anchorman backs the Dodge Durango

Eminem, Clint Eastwood, Paul Harvey and Ron Burgundy? Yes, Burgundy, the fictional anchorman played by Will Ferrell, is the latest celebrity to align himself to a Chrysler brand, in this case,…

October 4, 2013, 1:57 PM EDT

YouTube to Host Music Awards Show in November Lady Gaga, Eminem, Arcade Fire expected to perform

YouTube already serves as a popular destination for music fans. Just witness the recent impact of Miley Cyrus' nearly nude video. Now the Google-owned platform has plans to host its first…

October 1, 2013, 12:00 AM EDT

Call of Duty: Ghosts Campaign Will Dovetail With Eminem's MMLP2 Album and game both drop on Nov. 5

November is an important month for Activision— on the fifth, Call of Duty: Ghosts lands with video gamers. But it's also the day Eminem's MMLP2 (short for The Marshall Mathers…

September 9, 2013, 3:00 AM EDT

Twerking the Hand That Feeds You: Beats Tees Off on Miley Cyrus Isn't corporate synergy subversive?

"Will somebody please feed Miley Cyrus?" That's the request from one anthropomorphized Beats Pill speaker to another in the commercial below, which aired Sunday on MTV after the pop singer's controversial…

August 27, 2013, 4:43 PM EDT

How Rolex Runs on Autopilot Educating is no longer necessary

If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not…

April 3, 2013, 6:39 AM EDT

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